We're trying to get potential customers to email, call, or live chat to us through our landing pages. So far, I'm getting about a 3% conversion rate (I consider a conversion to be a customer contact). I expected 10% at least, so I'm hoping to improve that. I would appreciate if some of you AdWords experts could take a look at my landing page and tell me what I should add, remove, or modify: http://chinaperformancegroup.com/manufacturing_in_china.asp Cheers in advance for your advice, this is all very new to me. Jeff
You may have better luck with responses in the Copywriting forum: forums.digitalpoint.com/forumdisplay.php?f=86
If you are using Adwords to drive traffic I would get rid of all the extras on your landing page. Too much for a PPC campaign. Keep your header so the page matches the rest of your site. Get a much better heading. Focus on the benefits of producing the product in china. Like "Want To Cut Your Manufacturing Costs In Half?" Then make a short bullet list of BENEFITS, not features like you have listed there... Of course this is only a start but it will make a difference b/c your optin get's lost in all the distractions. Best, Corey
Your call to action get lost, and having some many optional fields in your form, you can afford to remove these and follow up if people like to enter those details, your conversation rate will imprve. For every extra field shown to fill in you will get less people, filling in, so try to find a healthy balance.
A rule of thumb is that around 2% of visitors will convert. Keep it simple. Direct them to the right page. Make it obvious was is on offer. Provide some incentive to convert.