1) Buy a domain that has one of your keywords in it. Doesn't matter if it's a .info a .com or what. Just get a domain with a good keyword. 2) Throw up a WordPress blog or really just ANYTHING and do your SEO: put keywords in the title, meta keywords, meta description tags, in an H1 and in bold somewhere on each page. Put at least one picture on each page and have the keyword in the alt tag. 3) Populate your new site with 5-10 articles (each at least 200 words long) and make sure each article contains your keywords (the ones you're about to center your PPC campaign around). 4) Put your product landing page in a subdirectory also named after a keyword. 5) Make a new campaign. Point it to your domain - NOT your subdomain. Just point it to the (now) high-quality site which contains all that juicy content. Google will make sweet love to your site and give it a better QS. 6) Now, in AdWords edit all your keywords and point every one of them to your subdomain. 7) Sit back with a margarita and a babe on each arm and watch the sales magically roll in, while your QS stays high and your PPC costs stay low. Is this method 100% foolproof? I don't know. But it WILL give you better results than if your start the campaign by pointing to your landing page from the get-go.
Thanks for the tips, but why would you point to your sub-domain? I can see why you would do this if that sub-domain had more relevant keywords on it, but otherwise, I'd just point to your main domain.
You use your main domain ONLY for creating what is essentially a base of operations with which to establish a good QS. You put your product sales page, aff offer landing page (whatever) on a subdomain or a subdirectory of its own and that is where you direct specific keyword traffic. Trust me on this. Maybe you have to try it before it makes sense, but if you run more than one campaign this is how you'd want to do it.
Good tips, but they don't necessarily have anything to do with boosting Quality Score. For example, keywords in your domain is good practice, but I don't believe QS is based on this.
Does anyone really know what QS is based on? If it's based on "relevancy," classical SEO says that keywords in domain name, url, landing page, etc., makes it relevant in a Googlebot's eyes. Also, by subdomain I think he means special landing page and by domain I think he means homepage. Obviously, creating a subdomain would give you a very long url.
LOL "sweet love to it..." QS is not all about relevancy although that is a big part of it. It's about age too, age of EVERYTHING tied to the account.
That would make sense. Google does have an age fetish in organic search. So you are saying that it's the age of the account and not just the campaign? I have an account that's two years old but has never had much activity. Meanwhile, the campaigns are brand new.
Hey, excellent tips man. a great way to get a good quality score for sure is to make sure your site isn't simply a small squeeze page with no good info next to it. I think the normal squeeze pages will go by the waste side soon for a page with content... with an opt in box highlighted. We'll see. tm
LoL! The babes, they only like you for you Quality Score! But I bet they'd like you to have a big PPC... Despite people who say "it's not the size of your site's PPC, it's how effective your CPM is!"
So in conclusion we need an optimized and old age landing page and account? then adwords isn't friendly for new business?
Yep, relevancy is a major part of the quality score calculation. Here are all of the factors considered for your quality score. Keyword relevance Ad copy relevance Landing page relevance Click through rate (CTR) Keyword performance history Other relevance terms Google will not share Speaking very general, I just recommend including your keywords and copy from your landing page in your ad as much as possible. Here are more detailed suggestions for improving your quality score. I disagree here. The only item that would be related to age would be your CTR. Someone who doesn't have a CTR may be beat out by another advertiser with a low CTR, but that's considering all other factors are equal. I can start an account right now and get a great quality score on the first ad I create. Don't worry about your account or its age. Work on writing relevant ads with regard to your keywords and landing page. You'll be fine.
If you have an account with SearchEngineNews.com, they have some great information on optimizing your AdWords account in their October issue. This is very true. In fact, it is recommended that when setting up a new Web site that it is a good idea to purchase a domain that has already been around a while. Age not only helps the quality score, but is great for SEO reasons as well.