How to get a CPC cost of 5 cents per click on Adword?

Discussion in 'Google AdWords' started by maroon_cool, Jan 13, 2007.

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  1. #1
    I have a new product with a new site. The target is pretty wide, any adult can buy my product. I do believe in a strategy of exposure. The more visitors I will get, the more sale I will make. Can I get an average of 5 cents a click for my campaign? If I could make 1 sales per 200 Clicks, this will cost me this way 10$ cost of sales and this will allow me to do a lot more on Adword again...

    Did you guys had any chance to explore this strategy of very wide range of keywords for a cheap exposure?

    Should I go content and search ad or search results only?

    Any Advise is welcome.
     
    maroon_cool, Jan 13, 2007 IP
  2. aras

    aras Active Member

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    #2
    You can get 0.05 , but depending on the keyword. You may try other networks like adbrite,adengage as well. They deliver some low cpc ads too.
     
    aras, Jan 13, 2007 IP
  3. web2074

    web2074 Peon

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    #3
    I'm in the same context! A conversion rate of 1 sales every 200 clicks, or 0.5% seems good to me. But I have been told here that's not realistic... I do believe in exposure too.

    I have no idea if you can reach 5 cents a clicks easily. I do have more that 100,000 keywords related to my audience, theses terms don't have any advertisers when I searched them so I don't know if this mean I can get them for 5 cents...

    5 cents needs to be my goal too. I was planning 7 cents but 5 cents will be awesome. I need to generate a minimum of 280 sales per month so this will be equal to 56,000 clicks at 5 cents and 0.5% conversion rate...

    Good luck with your project and product.

    Is anybody outhere who runs 5 cents campaign?
     
    web2074, Jan 13, 2007 IP
  4. oliverbowen

    oliverbowen Well-Known Member

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    #4
    my advice would be to pick out some
    targeted high volume keywords that
    you can get a 3-6 position on for
    .05c a click and work your campaign
    CTR up as high as possible.

    BUT, instead of sending everyone
    to a sales page like it sounds like you
    want to do, i'd send it to a optin page
    that captures the prospects email and
    THEN sends them to the sales page.

    then you have a huge prospect list
    that you can follow up with and turn
    that pathetic .5% conversion rate
    into a better one like 1-3% conversion
    to sale.

    i wouldn't spend money on adwords without
    capturing as many double optin emails
    as i could.

    oliver
     
    oliverbowen, Jan 13, 2007 IP