I was earing a good CTR with google adsnce and acouple months later they are way down. My sites are gettin around 120,000 views a day what should my CTR be? Also is there a way to impove my CTR? If not what is another good company to use.
What your CTR should be? Well, depends on too many factors.. Let's say the highest possible, so that I'm vague like you.
make your adsense is similar with the article text, and palce your big adsense unit above and in the left of your content. i think like this,
2% - 5% is good I feel, Ad placement, colour choosing, impressive content are some factors to maintain CTR.
From what i can decipher you are getting a lot of traffic, maybe it would be best to engage your visitors something that would encourage them to click on your ads. Try also different positioning of the ads and determine the best location to place your ads.Â
First of all, during this time in the year, the CTR usually falls. Anyways experiment with placing the Ads in different areas. Check the best paying keywords.
I like to place the ads at the top of the article in two 338 size blocks. My CTR is around 18% but I think its niche dependent.
The uglier and the older your website is, the higher CTR you will get. If a website has many fancy features, they are less likely to click on the ads, believe me.
i don't know the exact calculating. and i don't think there is any calculating. cause CTR means Click Through Rate. these can change at anytime and they don't increase with the increase in your page views.