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How to get $4K with Outbrain. Case study.

Discussion in 'Affiliate Programs' started by interwent, Mar 2, 2018.

  1. #1
    • [​IMG]
      Source: outbrain.com

      Offer: Flekosteel

      GEO: Serbia

      Expenses: $5.000

      Revenues: $9.031

      CPA-network: AdCombo

      Period of traffic generation: 14 days

      Ad network choice

      What we had:

      1) 5k budget for our ad campaign

      2) outbrain.com as an ad network to buy traffic from

      3) ready to use AdCombo prelanding pages and landing pages of the products

      Outbrain.com is one of the best native ad platforms. Read between the lines – you will get one of the strictest moderations in your entire affiliate marketing life. This ad platform is famous for its mission: giving their audience the best of the best and living up to their expectations. One of the top managers of the company, Ori Lahav has been talking about this motto non-stop for 11 years. But let’s get down to business! It means if you choose this ad network or something similar (as Taboola or Adblade) you should be ready for a fierce fight for your ad campaign. This fight will be on two fronts at the same time: against moderators — for your content, and against competitors — for your audience. But if you win the fight, you get royal quality traffic for sure. The main evidence is this: CNN and Washington Post have been Outbrain’s loyal customers for a long period of time. Not bad, right? So there are no limits for the brave and we took this ad network’s challenge.

      Mortal Kombat for the creative materials

      For 5 days our creative materials were being declined by moderators over and over again. Sports pics, pics with food — none of them were accepted. If you are going to work with this ad network, read itsguideline carefully. The main power an affiliate marketer has, in this case, is persistence. So, we kept going to strain moderation’s patience and were sending our creative materials repeatedly. Our efforts were not in vain! Therefore, during two weeks we were going through the strict moderation and got the creative materials which we had at the very beginning finally accepted. You can see similar examples below:



      [​IMG]







      Perseverance and patience

      Our triumph didn’t last long. Our creative materials couldn’t get enough traffic at the beginning, that’s why CTR was very low and bid price was high. We were fortunate to have good prelanding pages and the landing page of the product that AdCombo provides their customers with. Thus, it was enough to make a good profit without the need to waste time and make our own pages. We saved a lot of our energy and money owing to this AdCombo’s option. You can see these pages below.

      [​IMG]



      [​IMG]





      After we got a high CTR and bid price became low, conversion rate became high as well – thanks, AdCombo (or /not God), for a good landing page.

      Profitable Combo

      After our ad campaign was approved, we continued adding our creative materials further. Our main purpose was to get a much lower bid price to enable us to work with profit.

      Users started clicking on our ad, CTR became great, and so we achieved the lowest bid price — 3 cents per bid – BINGO! Our campaign started bringing good profit + 4K (almost 100% ROI)!

      To cut a long story short, our combo is:

      1) A good ad network (native ads) with strict moderation and high-quality traffic — outbrain.com.
      SEMrush
      2) Good AdCombo nutra offer for low-competitive GEO.

      3) Perseverance and patience (the affiliate marketer’s personal characteristic) to get approved and reach the lowest price per bid (3 cents). One week with no profit.

      4) Affiliate network’s prepared pre-landing and landing pages of the product. This guarantees a good conversion rate. The result of good creative materials is high approval rate (65.94%) as well.

      5) Not a bad result: 4k profit!

      You can see the statistics below.

      [​IMG]
     
    Last edited: Mar 2, 2018
    interwent, Mar 2, 2018 IP
    SEMrush
  2. planck

    planck Active Member

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    #2
    What makes outbrain.com better than taboola.com?
     
    planck, Mar 2, 2018 IP
  3. egoldzone

    egoldzone Well-Known Member

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    #3
    is outbrain good for finance and investment offers?
     
    egoldzone, Mar 6, 2018 IP
  4. planck

    planck Active Member

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    #4
    Outbrain, the network known for distributing garbage clickbait articles and ads on sites across the internet, is now going to offer a premium product that ensures that the articles recommended to folks at the bottom of their screens will be less garbage.

    And who is asking us to believe this?

    Onstage at the Code Media conference, Outbrain chief executive Yaron Galai announced Sphere, a premium exclusive publisher-to-publisher audience network. The company is launching the network with premiere web sites like CNN, Getty, Time and Meredith to begin with… and will get other quality publishers up on this network over time, Galal said.

    So, CNN, the fake news network has been a quality publisher, eh? Excuse me, for I did not get the memo.

    The new product, known as Sphere, is an invitation-only network where publishers share each other’s content amongst the closed group. The company is pitching that by joining up with the Sphere network publishers will provide users with top-quality editorial content from around the best sites on the web — outside of their own content.

    The Sphere tool will reward engagement by financially incentivizing longer visits on site. Through Sphere, Outbrain will use a different algorithm to drive deeper engagement, Galal said.

    Not buying it!
    Outbrain, you lost your opportunity to prove yourself a quality platform.
     
    planck, Apr 13, 2018 IP
  5. Affmy

    Affmy Peon

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    #5
    Just only case and source. Why not? )
     
    Affmy, Apr 15, 2018 at 11:22 PM IP
  6. planck

    planck Active Member

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    #6
    What are you talking about?
    Please elucidate.
     
    planck, Apr 16, 2018 at 5:33 AM IP