Lead generation is different thing than on-page meta data. It requires different strategies with lots of patience.
Regarding Lead Generate is mostly priority on content bases your webpage content is best so easily you submit that list in SEO factors sites so this is helpful for promotion.
Firstly, Thanks to all for reply. SERP point, I know it Lead is a marketing point. actual i want to ask that if site is good then what's the problem for lead generation. By mistake i wrote meta in thread.