I was very pleased to find this post. Using Google Adword keyword tool for finding monthly search and competitor for your keyword then you recognize which keyword is best for you. I also use the Google Adwords keyword tool.
In the first step you need to know the exact stats of the keyword or keywords in terms of competition, Global and local searches, once this done.Then you need to use that keyword or keywords in the ON PAGE OPTIMIZATION and then in on regular basis in the OFF PAGE OPTIMIZATION.