How to find statistical significance of an AB(and C) test

Discussion in 'General Marketing' started by ski2359, Jun 30, 2009.

  1. #1
    I ran a split test with the following results, and even though B is the obvious winner in terms of conversion rate, I wanted to test for statistical significance of the results. Not sure if this matters, but Test A was the control. Here are my results:

    Test A deliveries: 16902
    Test A successes: 174
    Test B deliveries: 16895
    Test B successes: 198
    Test C deliveries: 16892
    Test C successes: 186

    Is there an easy way to do this in excel 2007? If you could show me the step-by-step so I can do it in the future, I’d appreciate it.

    Thanks!
     
    ski2359, Jun 30, 2009 IP