Well I am promoting few products for people aged 50-60 in us. So far running fb campaign is not getting much leads. Any idea where I can find them ? is there any forums and such where they visit ? or anybody sells their data here ? help needed pls.
First thing you can do is to talk about them with a little bit of respect. Referring to people in the age group of 50-60 as "old timers", is not going to win you any favors with this age demographic.
The second thing you can do is not take on clients when you don't know how to deliver. They won't be on forums but they will be on facebook Depending on the product you can use younger people to refer the product to older people. Use humour, bury the product in a life hacks video. Get fun videos up on facebook and tiktok. Pay for advertising. Read the company's marketing plan - what media do they see their market using?