Hi, How to find bidding keywords Monthly impressions & click thru in Adwords? for example if i am plan to bid for a keyword "elearning services" and plan to bid in the region in US and canada. I like to know the no. of impressions and click thru's for the above keyword. Where i will get these info. I used Adwords Keyword Tool (https://adwords.google.com/select/KeywordToolExternal) but it is not providing no. of impression & click thru rate for the target keyword in the specified region. How to find No. of impression & click thru rate for the target keywords in adwords? Please Help? Regards Ramki
Impression (volume) estimates are for the most part worthless...and anything that attempts to estimate clicks without historical data is even more worthless. If you want an idee of what type of volume you can expect run a trial campiagn for a few days and you'll get an idea of what to expect if you let the campaign run.
Sadly, GuyFromChicago's right - there's no reliable way to estimate traffic, other than running a campaign for a couple of days...
Keyword search volume estimation tools annoy the hell out of me. I can't tell you how many meetings I've been part of over the years where people are basing important decisions on keyword estimates from various tools. Decisions like content development, budgets and overall strategy ("let's not bother with that market, there's no volume there) should not be based on pie in the sky numbers. I've seen annual PPC budgets based on estimates from keyword tools...that imo is just crazy. Whenever I'm asked for a traffic/keyword estimate I give one of three answers - high, medium & low. Any level of detail beyond that is just a make believe.