This step requires lots of time & research. It’s very important to find appropriate keyword for your website and build the content around this. It’s pointless to optimize your website for the keyword that is not searched by users on the internet zone. Use the keywords that are searched by users and have less competition. Why I am telling less competitive because if you optimize your webpages for the keyword that returns millions of webpages in search engine then you will never get ranked top in search engine for that keyword. So select the keyword that is less competitive and demanding. So either you use any software to complete this steps for you like IBP or do it by your self. Here are some tips while choosing the keyword • Use keywords containing two to four words • You must avoid competitive keywords • be specific on selecting your keyword • Select the keyword that are appropriate for you http://blogyourbusiness.blogspot.com