Do a search in Google and try to locate as many related sites as possible Link to their site and try to know the rank of this website By the seo tools bar Send an email to the site owners/webmasters requesting them for a link exchange deal Don’t exchange links which aren't relevant to your niche
You need a list of webmasters, you can find the list of webmaster who are involved in link exchange if you search in Google.. Most of them are using Gmail/Gtalk, add them on Gtalk and invite them to connect with you for the purpose of link exchange... You should have a list of sites where you are going to give link, it is not two-way link exchange but it is 3-way link exchange...... as 3-way link exchange is better than 2-way.