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How to Establish a Goal Plan for Your PPC Campaign

Discussion in 'Pay Per Click Advertising' started by binarypower1, Oct 31, 2012.

  1. #1
    I will manage PPC for chemicals portal Please help me how to make goal for ppc compaign?
    Thank you so much
     
    binarypower1, Oct 31, 2012 IP
  2. jipolis7

    jipolis7 Active Member

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    #2
    Hi there!

    You've mentioned you'll work on PPC for chemicals. That's a good start because the first thing you need to do is have a clear niche. Since you're working with chemicals, decide what your target market is. What types of chemicals are these? For construction? For medicine? For cosmetics? That should define your niche and sub-niches and, hence, your target market(s). Without a clearly defined market, your keyword bidding, competition and general efforts will cost a lot more than when you have very specific target audience with their own specific avenues of advertising.
     
    jipolis7, Nov 3, 2012 IP
  3. accumax

    accumax Peon

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    #3
    Hi
    Friends I would suggest to you PPC is tracking code inside of Google adwords tracking code set with Google analytic good keywords analysis phase.So you can high and more searchable keywords prominent on analysis PPC more experience keywords.
     
    accumax, Nov 5, 2012 IP
  4. heliumsquare

    heliumsquare Peon

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    #4
    If you say PPC campaign, it will always make think of good content, design and traffic first. Master those 3 that ive said. good luck
     
    heliumsquare, Nov 7, 2012 IP
  5. smikeally08

    smikeally08 Peon

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    #5
    Its a good thing that you are going to start working for PPC for the chemicals Portal. Firstly you have and overview and divide the theme into the main categories and then the sub categories and start creating the campaign afterward you will have to do some keyword research which you will be targeting and will have to create some ads for them and then set the bids as per the norms and keep monitering the minimize and maximize of bids set for this. This is the plan which i am following and it works nicely.
     
    smikeally08, Nov 7, 2012 IP