How to effectively set-up your Adgroups?

Hi

Seeking some advice from any Pro's

I currently struture my adgroups by creating Highly Targeted Keywords (each keyword phase contains 2 of the root keywords).

Each adgroup has between 3-20 keywords phases (with 2 ads per adgroup- keyword in title).

Every keyword in every adgroup is in Exact match only.

Also, each adgroup has its own landing page with many (if not all) of the keywords for that adgroup within the lading page.

Now, I see some advertisers say the following is ONLY the best way to struture your adgroups.

ONE KEYWORD per adgroup (with 2 ads per adgroup)- so, if you have 200 keywords you will have 200 adgroups)

Each keyword is in Exact, Phase and Broad match (1 keyword PER adgroup, buy 3 different match types)

The above One Keyword per adgroup method can be executed very quickly with Excel (Must how how to Excel for this though).

Any thoughts on this strategy? Anybody recommend an effective strategy for structuring your adgroups?

I'm getting a bit confused now. The way I'm doing it at the moment, I find effective because it is all highly revelent traffic i'm getting. However, always looking to improve my ways or find even better ways.

Any comments from Pro's would be greatky appricated.

Many thanks.

 

Everyone is going to do it differently, of course, as nothing is concreatly right or wrong. I dont follow that one keyword per adgroup rule(and in fact have up to 40 keywords in my adgroups, depending on how many targeted keywords are out there). If you have a solid adgroup theme(for example your bidding in 'los angeles hotel'..I would add 'downtown los angeles hotels', 'cheap los angeles hotels', etc.. to the same group),and you can get away with having the same ad for multiple keywords(by using dynamic keyword insertion), why not do it? If you see that a particular term is getting a much better quality score than others, then you can always go back and create a group just for that term.

In terms of bidding on different match types, I think thats a good testing strategy. But be sure to use negative keywords appropriately if your bidding on something that might have dual purposes, meanings, etc..