I've dabbled in Pay-Per-Sale for a while now with some decent success and I'm now interested in PPL as well, but I don't really understand how you would promote this with PPC. For example, if I was going to start in an entirely new niche, like pets and see a free pet food gift card promotion, do I need to first build an entire site for pets, then make a landing page for the pet food gift card? Seems like a lot of work for $1.50 per lead. Not only that, but most of these PPL ads are forms that need to be filled out on a landing page, so it seems a bit weird to create a landing page that sends someone to another landing page. I could use a little guidance or advice. I'm all over the place on this