I'm fairly new to Google Adwords, and I'm using it to advertise for a new online store. Besides keyword optimization, are there some specific bidding strategies to follow? What days of the week should I budget the most money for? Thanks!
Personally what I've done on a personal and detailed level was due a YouTube search for Google ad words
Yes, there's lots of free information out there, including Youtube. It may be fine if you're starting out but all this free information is pretty basic. I've yet to find anything that is free that really dives into really useful stuff. But do start there and build your knowledge. The major problem is that people have some preconceived notions and focus on totally the wrong thing. You are one of those from what I read in your post. It's not about bidding strategies and a lot of people think like you. Nor is it about the CPC. It's all about the ads.