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How to effectively do Content Marketing?

Discussion in 'General Marketing' started by AaronHarris, Apr 6, 2014.

  1. #1
    Hi,

    Been reading many articles and blogs regarding Content Marketing. Do you have any ideas on how to do it effective and efficient?
     
    AaronHarris, Apr 6, 2014 IP
  2. Ethan Alvin

    Ethan Alvin Active Member

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    #2
    What niche are you in? :) Maybe some of the experts here can give you detailed steps pertaining to your niche.
     
    Ethan Alvin, Apr 6, 2014 IP
  3. dini patel

    dini patel Banned

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    #3
    Well You did link to several good examples and they are very helpful. As far as clarity, my suggestion was to do the same product or service in the "typical content way' and the brand publishing way. It's going to take a knock on the head for many to get off the content is king bandwagon.
     
    dini patel, Apr 7, 2014 IP
  4. iodalg

    iodalg Well-Known Member

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    #4
    Content marketing doesn't work in every niche...but in a lot of niches the content marketing strategy make wonders!

    If you already didn't know about http://www.copyblogger.com, its a great resource about content marketing!
     
    iodalg, Apr 7, 2014 IP
  5. sarahk

    sarahk iTamer Staff

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    #5
    We don't know what you've read so how do we know if our ideas are any different?
     
    sarahk, Apr 7, 2014 IP
  6. doktu

    doktu Active Member

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    #6
    There is a structured way to generate content. You should consider being shown by an expert. However, you should be passionate enough to write, so it is good you be knowledgeable in the niche that you'll choose.
     
    doktu, Apr 7, 2014 IP
  7. aniblow

    aniblow Active Member

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    #7
    Besides writing, videos, podcasts and the rest are all contents.
    All you have to do is provide VALUE VALUE and more VALUE.
     
    aniblow, Apr 7, 2014 IP
  8. Tom_WebostingUK LTD

    Tom_WebostingUK LTD Greenhorn

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    #8
    Content marketing an happen if you can provide quality content were visitors are made busy reading and just finds good to share with others.
     
    Tom_WebostingUK LTD, Apr 7, 2014 IP
  9. Dionne Taylor

    Dionne Taylor Active Member

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    #9
    Actually market the content, to many people think writing good content is enough. They call it content MARKETING for a reason.
     
    Dionne Taylor, Apr 7, 2014 IP
    jrbiz likes this.
  10. jrbiz

    jrbiz Acclaimed Member

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    #10
    This is a key statement! If all that you do is put up great content and hope that the search engines will recognize this and drive traffic to you, it could be a big disappointment for you in the weeks and months ahead. "Build it and they will come" is not true these days on the Web. You have to get out there and promote the heck out of anything that you have to offer, be it a product, a service or even just good content.
     
    jrbiz, Apr 7, 2014 IP
  11. Socialseo

    Socialseo Member

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    #11
    Try using social media syndication. It allows people to market your content on their social profiles, that's how things go viral.
     
    Socialseo, Apr 7, 2014 IP
  12. Dionne Taylor

    Dionne Taylor Active Member

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    #12
    Yessir!
     
    Dionne Taylor, Apr 7, 2014 IP
  13. Roydlanco

    Roydlanco Active Member

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    #13
    Make the content appealing to the audience and you may not need anything else to promote it. Content is the king!
     
    Roydlanco, Apr 8, 2014 IP
  14. Madison W.

    Madison W. Peon

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    #14
    I would suggest a few tools which can be useful to do content marketing in an effective way. My personal favourites: Hubspot (http://www.hubspot.com/), an inbound marketing system to create personalised landing pages, emails and much more, Hootsuite (https://hootsuite.com/), a useful social media management tool, Google Analytics, essential in order to track leads, Curata (http://www.curata.com/), a content curation tool to easily search, organise and share relevant content, and Styla (http://styla.com/), a tool that allows you to create content and style it as a gorgeous magazine, integrating directly shoppable products in it.
     
    Last edited: Aug 7, 2014
    Madison W., Aug 7, 2014 IP
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  15. YOUNGDW

    YOUNGDW Member

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    #15
    I would suggest you look into purchasing advertisements. Please contact me so that I can help you on this behalf.
     
    YOUNGDW, Aug 7, 2014 IP