Dear all, I am a new in this field, please suggest me a procedure of earning money through pay per click advertising
If you are new PPC might not be the best way to go. PPC requieres a good deal of knowledge and trial in order to be successful. Otherwiese you can end up loosing a lot of money.
#1 Buyer keywords You need to use keywords that have commercial intent, which means that the keywords used indicate the person is looking to buy, or is implying they are willing to pay for a solution to their problem. Keywords that have commercial intent include phrases that use words such as "buy". That's an obvious one and I'm sure you can think of more that relate to the sort of people who are happy to hand over their credit card details rather than those just looking for free stuff. While on the subject of focusing on buyers, a tip to weed out non-buyers even further is to include some negative keywords. Negative keywords are words that will prevent your ad from being displayed. For example, if you were bidding on "SEO software" you might add negative keywords such as "bittorrent", "limewire" or "cracks" as people using these words are generally looking for free stuff. #2 Urgent keywords Sometimes a keyword phrase indicates that the person has an urgent or desperate problem they want fixed now. It might be something that's painful, embarrassing or urgent. For example, if someone is searching on "Save my marriage" there's every chance it's an urgent problem they want fixed in a hurry and more likely to purchase something that could help instead of casually searching for free advice. Other urgent keywords include: Fix, Stop, Repair, Quick, Cure, Remedy or Fast. By working these words into your phrases you can target people who are desperate enough to want to purchase something to fix their problem. #3 Product names + "review" PPC keyword research allows you to focus on very narrow keyword phrases, also known as long tail keywords. Long tail keywords are often used by people who know exactly what they want and are at the stage of preparing to buy. They are just looking for some reassurance the product is good, and a product review offers them that peace of mind. Consider bidding on popular misspellings of the product name as well. Use the Google Keyword Tool to research the phrase to see variations you could add to your ad group. On the subject of product names it's prudent to add that some merchants won't allow affiliates to bid on their trademarked product names, and in many countries outside the US and UK, it is not permissible to bid on these trademarks anyway.