Be sure to add good and unique content often (*but also be sure to do a proper keyword research first!). Also don't forget to build quality backlinks too (forums, blog comments, press release, etc.), but be sure NOT to spam!
A blog seems to be conspicuous by its absence on your site. You have 13K followers on you FB page, you could drive some of them to your site, by posting teaser like content to entice them to click through to read more on your website. Also if your FB posts are not interesting enough, your followers could be blocking you on their newsfeed, though they may continue to like the page. Social media and blogs can be leveraged to drive traffic to your site.
Since this thread is in the SEO section, I would suggest you start a blog and add content to it daily. Create a Google+ page, join some communities related to your niche and get them to visit your blog. The search engines will notice that your page is active and the more people that recommend your site, the higher it will get ranked.
Implementing SEO, Social Media and other platforms are possible mediums to drive traffic to the site but this will be depending on how effective your site to reach your targeted audience to convert traffic. Providing great user experience will be your basis to get targeted traffic.
I suggest you to perform SEO and SMO perfectly. I think SMO can bring more traffic than SEO. So try to promote your site on all social networking sites.
SMO, SEO, PPC, Viral Marketing, SMS Marketing, Local Ads. May be enough for getting hug amount of traffic....
if your website is still new you can try to submit it to the following site for traffic http://www.launchingnext.com/ http://newwebsiteannouncement.com/
well ok unique content is must but problem is how to get traffic on your blog or website. Some basic technique everyone use to rank your website or keywords. But if you only want traffic then thousands of way to get traffic for your blog. Youtube, yahoo, local listing, blog commenting, adobe, apple , audio sharing, podcast, interviews, press release, utorrent method for traffic, and one of the important thing is your own mind. you think and apply it any where to get traffic. I am sure you will get bulk traffic on your blog in short time period.
With social media marketing , Facebook campaign and classified ads locally , Facebook Campaign i am saying because here you can get targeted people. and you can get relevant reach and likes .