Hi, Pls put your ideas on how to make changes in e-comm web application and also how to rank keywords for e-comm website...
Focus mainly on product headlines and their description which will be in their meta. Also put as much as relevant general tags in their respective product pages.
Try to find the local search keywords which people are using and implement those on your website and also, improve your site structure and navigation.
In order to rank keywords for E-commerce website, you should research keywords perfectly with a paid keyword research and analysis tool like KW Finder or LongTailPro. Through this tool, for ranking you'll have to choose buying intent or commercial intent keywords that have low Search Volume and low competition. Then you should use these keywords in product list titles. For On-Page SEO, you'll also have SEO optimized contents and product images on your website i.e. your content must not have keyword stuffing, duplicate copy-writing, should have LSI kewwords, meta tags, alt tags, internal linking, etc.
Lots of factors required to check for onpage seo.Also you can use onpage seo pulgin,module,extension etc if you are using any mvc or framework.Also you can use seo audit tools.Some of check point Content quality comes first Page titles and meta descriptions Content SEO Headings and content formatting Images and other multimedia elements URL optimization Internal links External links Page loading speed , programming & Security.
Keyword Research for E-commerce Sites Get a Complete Inventory of the Pages On Your Site. Prioritise Your Pages. Find and Map Keywords to Each Pag.