I have seen that many E-Commerce store owners are using paid service of Google shopping to get huge traffic and inquiries. But can anyone know that how to do SEO of E-Commerce stores because in most of E-Commerce stores products content is very low so how we can target it. Please share your knowledge and experience.
eCommerce sites mainly needs branding and visibility. When it comes to SEO, URL structure plays an important role as there are multiple products and categories. You should plan your SEO activities well in order to get better rankings in Google.
Are you using an opensource cart? most will have plugins available, you can also look into onpage and off page SEO options to generate traffic
SEO is a challenge for ecommerce websites. For on-page SEO, make sure you use the right keywords in your product name and have unique and detailed product descriptions. For off-page SEO, best to find online communities related to your industry and finds ways to participate without pushing your products. Find ways to get incoming links such as joining groups related to your industry or even you local chamber of commerce. Blogging is also a popular option. You can blog about topics related to your industry with the occasion link to your website or product review. Or guest blog on another related blog that allows you to include a link to your website. Good luck!
What CMS are you using? If you're using WordPress I recommend Yoast, it's free. On-site SEO is very important and something you can definitely do on your own. Off-site is tougher, but still doable. PM me if interested in talking further.
Most important factors for getting great SEO in your ecommerce store: Ensure your URLs are well structured and contain category / product names (not dynamic) Ensure your product descriptions are UNIQUE and not copied from manufacturer websites Watch out for duplicate content, this is very easy to do by accident in ecommerce stores, use rel=canonical BLOG BLOG BLOG! So many ecommere stores don't do this at their peril. Ensure you share you content through as many channels as possible Hope this helps Gareth Sales Marketing Manager VPASP Shopping Cart
You have already got a few good response there. In spite of having numerous players in this segment, marketing an ecommerce store is not that much complex compare to market a consulting firm's services. I have a few pointers for you which could help you in your marketing activity. Highlight your product names correctly in the title tag of respective page Share your product on more trusted but "nofollow" sites. Well planned hierarchy of entire website which allow easy crawling Talk about your product on respective blog or classified websites.
i usually creating a dropship website without take a hours to thinking for SEO, and for SEO i just using Press Release Website, and Social Media but i had a sales for this simple step, The point is, if you haven't much money to promoting and hate to learning SEO technique, you must have an profitable KEYWORD
You have need to consider following things: 1. Understand the SEO Impact Of Information Architecture & URL Structure 2. Recognize Causes For Duplicate Content & Find Solutions 3. Don’t Waste Link Authority On Ineffective Link Structure 4. SEO Automation Can Be A Good Thing (Sometimes) 5. Smaller Iterative Processes Are Super Effective 6. Implement E-Commerce Tracking 7. Traditional SEO Is Still Relevant To E-Commerce SEO 8. Create Dashboards — and Report In Cash