Search engine optimization helps to make visible a web site in search engines and gain number of users. There are lot n lots of things to do for making our website get crawl by search engines like Google, bing, yahoo search etc… There are different types of search engine optimization - keyword based, image based, video based etc… It’s not an overnight process to complete all those things and get better results after an hour. From the very beginning itself we have to care on building a website. Such things are as follows. 1. Building a website. 2. Key Phrase Analyze. 3. Sitemap. 4. Discussion Forums. 5. Google’s Style of Crawling. Building a website: When start creating pages with html or some other web scripts, it should be very keen. Because breaking links or dead links will not fetch by search engines mostly. When ever you create a page in your website make ensure the name of the page is correlated to the content. Html is the key part of the website. We can include related keywords in the meta tag that can help little bit. Html menu is a better choice to get crawled by search engines, Google and other engines will search and find it easily. Nowadays JavaScript menu also getting fetched. Normally flash based content will not fetched by engines. Instead of that use some other alternate that really compensate flash. SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, and other elements that have been optimized for the purpose of search engine exposure. e.g. My_history.html instead of “page_submit.htmlâ€. Key Phrase Analyze: This is the major part which makes Google or big search engines to get crawled in their search engines. The engines looking for keywords in groups, headings, image labels, titles etc… Instead of using small key words use key phrases like. For e.g. You need to give a title of a page which having content like a long history about Alexander. Give a title like “Alexander the great and his beautiful history†instead of “Alexander’s historyâ€. Surely it will give a better result. In each page put some related content and key words peoples normally searching for. You can track the records by visit the link http://www.freekeywords.wordtracker.com. Not only this site there are many websites which having the tracking records and giving it free. It shows the tracking records of which keyword seeking by most of the users. So surely it will help to make it even better. On the other side take care if Google or other search engines found unwanted key phrases or paid link of other websites and so many keywords uncorrelated to your website. They may block the site. Sitemap: Xml based sitemap content that attracts engines to get easily fetched. Sitemap is the thing which will tell the engines that this site having n number of pages and their links. So engines can easily get the content of the site after visiting sitemap link. Google uses electronic "spiders" to search for links on pages. Don’t use breaking links it will stop executing to read the content. Giving the site map link in the top of the page will give a better result. Search engines have huge problem reading images & Java Script ,flash contents , links etc,. The problem is that up until recently it couldn't read them or follow them. So avoiding images in sitemap as well as in other pages is better. Sitemaps are particularly in the following way: 1. Your site has dynamic content. 2. Your site has pages that aren't easily discovered by Googlebot during the crawl process—for example, pages featuring rich AJAX or images. 3. Your site is new and has few links to it. (Googlebot crawls the web by following links from one page to another, so if your site isn't well linked, it may be hard for us to discover it.) 4. Your site has a large archive of content pages that are not well linked to each other, or are not linked at all. Discussion forum: Discussion area is a way to promote your website by posting valuable contents and reply for their questions in a better way. It’s a great deal of information about how to optimize your site for organic search. Answer them properly and Share your doubts like script, link, page or an article. By the way you can promote your website in a better way. Google’s Style of Crawling: Advertising with Google won't have any effect on your site's presence in our search results. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results. Free resources such as 1. Webmaster Tools 2. Webmaster Central blog 3. Google Webmaster Central 4. Add Url 5. Sitemap Search for above Google’s Resources which will help Google to know about our website. Visit the links and you will have a Wizards which will drive you to do few things which helps Google to crawl data from your site. For more details please visit www.placetoexplore.com/articles/searchengineoptimization.html Hope this will help..... Regards Samaya placetoexplore.com
cheers for the post. although theres some standard stuff in there its a good starter. got me thinking about other things too just with your wording etc...