How to do ppc campaign

Hi all,

I want to start PPC campaign but dont know how to start will some one share reference link as how to learn it...

 

Before you start a PPC campaign first decide if you have a good business model intact to achieve a Return On Investment (ROI). It's absolutely pointless to spend money on traffic if you don't have a strategy to make a profit.

Providing you have a strategy all you do is go to adwords.google.com and sign up. Their wizard will guide you through the steps. Your objective is to drive RELEVANT traffic to your web site. Follow these tips:

- Search for keywords that closely relate to the product or service you are offering. In a perfect scenario those keywords would be somewhere on your landing page and in your Adwords Ad.

- Choose longtail keywords that have traffic but less competition. Your bid will be less than popular keywords.

- Create specific ad groups that allow you to have very specific ads geared towards specific keywords.

- Create a Negative Keyword list. If your website is about Car Loans and your keyword is "bad credit car loan" you will want to block the following keywords for example: calculator, mortgage, review, ..., etc.

- When writing your ad use a title that is closely related to the keywords being typed in. In the description of your ad always be brief yet specific. Your descriptions should pull the customer in letting them know that YOU have what they want.

- Always use a landing page. NEVER point an adwords campaign at your index page unless 1) your landing page IS your index page or 2) you simply want more traffic to your main page. If your goal is to produce leads it's absolutely a requirement to have a landing page with a form of some sort and little to no other options for the user to click.

- Always keep in mind. More traffic DOESN'T always equal more profit. Your goal is to drive RELEVANT traffic to your site. THAT will make you money. 20 visitors seeking a product that you are offering is much more valuable to your company than having 1,000 visitors looking for sex visit a web site about dish detergent.

- Figure out your budget before you open your adwords account. Know what you want to spend and what you can spend. Never act on impulse. Adwords at first can be gambling with worse odds than a Casino. Also, even if you see an immediate return always remember it's not a short term investment... it's a long term. Your ROI will be determine in MONTHS of adwords usage. Not a single day.

- One last time: Relevant Web Site + Relevant Keywords + Relevant Ad = Success.

 

all of this information can be found in the adwords help section. i would start there and then come back with more specific questions.

 

If you could just sum it all up, this would be it!

Excellent post, NetStar.

 

I think the first gentleman summed it up nicely...Many people see adwords as the light at the end of the tunnel only to easily blow through their budget. Manage your campaign wisely.

 

nice explanation Netstar.....it is more helpful to newbies Thanks....

i am also having some doubts about adwords

a) How to use google keyword traffic estimator tool can you post step by step process ?

Thanks in advance

 

AdWords doesn't work for me at all. Really don't know why.

 

I would outsource this to someone who is both local and adwords certified - you can easily lose a lot of money running AD campaigns without the proper training and tracking abilities

 

Awesome post buddy. Seriously you have done great, you have put your all experience here.Thanks

 

Yep, nice post. Adwords is a science and an art.

 

Have you read Sexy Email Marketing? When it comes to words that sell, this hits the spot. If you want to dig in deep, definitely check out...

Scientific Advertising by Claude Hopkins
Breakthrough Advertising by Eugene Schwartz
Tested Advertising Methods by John Caples
How to Write a Good Advertisement by Victor Schwab
The Robert Collier Letter Book by Robert Collier

 

First, you have to perform keyword research. Then, read this: https://www.google.com/intl/en_us/adwords/select/steps.html

 

I think NETSTAR had explained all the necessary points about the adwords....No doubt the main motive of running a PPC Campaign is the drive relevant traffic through any search engine search results page.

 

all of this information can be found in the adwords help section. i would start there and then come back with more specific questions.
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go to google adwords page.......login with your gmail account and then start a new campaign and then create an add.....pay to google and get your add approved........and enjoy the instant traffic

 

NetStar covered it very well.
Don't forget keyword research tool that Google offers, it is free and definitely take advantage of that.

 

Unless the landing page provides what's being advertised, you will be hard-pressed to get it approved. Sending someone to a page that's mostly just a lead capture form can be problematic for someone who doesn't know what he's doing when it comes to AdWords.

 

Simply signup at google adwords and create a new campaign to start ppc advertisement.