Local SEO is allways based on longtail keyword like plumber in "place name", veterinary doctor in texas etc this type of keyword having less competition and we can eazy to rank
Each business strategy is different. 1. I sketch from zero all the work starting with the keywords analysis. 2. Move to content/contexts/headlines. 3. If It's a local business that's better - go with the Google map listing which is very important. Go with Google Authorship. 4. Follow the CTA (Call-to-Action) - Link Structure (Build linking relationship between on site pages to improve linkability ) - Site architecture - Action Ratio. All need to have a very good connection. 5. Optimize each web page using Yoast Pro or other SEO framework 6. Tracking the performance of conversions on the site 7. Make recommendations for off page optimization. Contact Local - Regional - National Bloggers where we can't influence anchor texts, widgets or BIOs. 8. Start the Social Pages. Go and start campaigns by demographic areas and if possible after niche. 9. Try to gain some influencers on our G+ page so we can have a good share integration. 10. Community services. Integrate on top forums and actually bring value to the boards. Forget about the backlinks benefit. Actually give really good results, really good value to what we post,answer there to gain trust, awareness. 11. Digg for natural links. This keeps the engines active no matter what. 12. No follow attribute for all the backlinks build out there. 13. Classic SEO momentum - Turn the CTA(Call-to-Action) to a valid Click! 14. Distribute content. Rich content, with more than 500 words! 15. Interact with social activity - go to charity, spread flyere, become known local - and get listed on Chamber of Commerce website! 16. Offer discounts, vouchers to attract your client. 17. Analyze your competitors and see what they are doing in order to filter. 18. Go for relevant metrics when you distribute content. (content, link connection, site architecture, social sharing, traffic 19. Repeat!
The main difference apart from the fact that you're now targeting plumber "new york" for example, is the local search box. You'll want to set up google places (now called google business I think) to give off those local signals for your site. Get some citations and reviews and if done correctly, should see yourself in the 7 pack
i thought it comes to marketing.The situation gets poor with inbound scheme like SEO, where it's difficult to resolve ROI before hand. This was less of a problem two or three years ago, when cheap/expected SEO was possible even if such denoting plan naturlly posed a warning to brand reputation.
In local SEO, you have to target logtail keyword which contain local place name. Also make mark on Online Maps apps, like Google Map. It will be help you a lot for local SEO.
Try out some good local seo ranking improvement tools. Some of them include bright local, moz local and white spark.