1. Advertising
    y u no do it?

    Advertising (learn more)

    Advertise virtually anything here, with CPM banner ads, CPM email ads and CPC contextual links. You can target relevant areas of the site and show ads based on geographical location of the user if you wish.

    Starts at just $1 per CPM or $0.10 per CPC.

How To Do Keyword Research?

Discussion in 'All Other Search Engines' started by Sarthak Arora, Nov 23, 2015.

  1. Sherlyn Shah

    Sherlyn Shah Member

    Messages:
    85
    Likes Received:
    4
    Best Answers:
    0
    Trophy Points:
    33
    #41
    First Identify the top keywords where ranking is crucial.
    Secondly , remove keywords which has highest competition specially if you are a startup.
    SEMrush
     
    Sherlyn Shah, Apr 3, 2017 IP
    SEMrush
  2. Internet Marketing Expert

    Internet Marketing Expert Member

    Messages:
    10
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    31
    #42
    Google Keyword Planner Tool best for keyword searchs
     
  3. hoanguyen99

    hoanguyen99 Greenhorn

    Messages:
    1
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    21
    #43
    Google AdWords' Keyword Planner.
     
    hoanguyen99, Apr 29, 2017 IP
  4. Sumit_Singh

    Sumit_Singh Member

    Messages:
    132
    Likes Received:
    6
    Best Answers:
    0
    Trophy Points:
    43
    #44
     
    Sumit_Singh, Jul 7, 2017 IP
  5. Patricia Ann Lee

    Patricia Ann Lee Active Member

    Messages:
    1,157
    Likes Received:
    72
    Best Answers:
    1
    Trophy Points:
    95
    #45
    You make a list of your desired keyword, set of keywords or phrases. Important keywords you want to use on your site. With that list it'll help you drill down it to a shorter list.
     
    Patricia Ann Lee, Jul 7, 2017 IP
  6. kb24

    kb24 Active Member

    Messages:
    851
    Likes Received:
    22
    Best Answers:
    0
    Trophy Points:
    60
    #46
    Have a look at a keyword tool like Jaaxy
     
    kb24, Jul 17, 2017 IP
  7. Md.Shaib Montachir

    Md.Shaib Montachir Greenhorn

    Messages:
    7
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    21
    #47
    First, search your keywords in the Google, and you get many keywords.Next, you can choose many keywords from there and next, you can sign in of Google keyword planner to know which keywords monthly search, global search, suggested bid, and you can find which keywords are benefitted you.
     
    Md.Shaib Montachir, Jul 21, 2017 IP
  8. Rohitash Jhunjhunwala

    Rohitash Jhunjhunwala Member

    Messages:
    7
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    31
    #48
    If you want to use in free then go for Adwords Keyword Planner as well as for latest research you can use google trend, that will also help.
     
    Rohitash Jhunjhunwala, Aug 18, 2017 IP
  9. dabbu347

    dabbu347 Active Member

    Messages:
    164
    Likes Received:
    7
    Best Answers:
    0
    Trophy Points:
    78
    #49
    If you have Google account like Gmail, login into Google AdWords and go to Tools Menu under which there is option of Keyword Research. Use this and avoid highly competitive words always choose words which have low or medium competition. There are options inside try to discover it yourself. Hope this might give you required help. Take Care!
     
    dabbu347, Aug 19, 2017 IP
  10. Spartan14

    Spartan14 Greenhorn

    Messages:
    403
    Likes Received:
    7
    Best Answers:
    0
    Trophy Points:
    23
    #50
    If you want to do keyword research for website then google keyword planner its the best .Why ? because its owned by google and google can give you the most acurate stats .Also if you want to make keyword research for youtube then the game its change ,you must find keywords on youtube
     
    Spartan14, Aug 20, 2017 IP
  11. dscurlock

    dscurlock Notable Member

    Messages:
    4,383
    Likes Received:
    232
    Best Answers:
    0
    Trophy Points:
    280
    #51
    no its not, keyword planner is primarily for keyword planning for adwords,
    not only that it seems to lack data one would need during keyword research....

    there are plenty of reliable keyword tools out there,
    however, these keyword search tools do cost money....
     
    dscurlock, Aug 22, 2017 IP
  12. Kazi Abdul Latif

    Kazi Abdul Latif Greenhorn

    Messages:
    1
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    21
    #52
    Hello friend there, Feeling lucky to join you.

    I'm also in searching to learn more about "Keyword research" being as a raw SE Optimizer.
    I need to optimize my Blogs post regular and Keyword research practice is a must for better SEO apply.

    Please, any expert hand discuss about step by step "Keyword research" strategy could be helpful. Thanks.

    Kazi Abdul Latif
     
    Kazi Abdul Latif, Aug 23, 2017 IP
  13. Mandeep Negi

    Mandeep Negi Member

    Messages:
    24
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    26
    #53
    Hi
    Google keyword planner will be the best start for your campaign in keyword research
     
    Mandeep Negi, Oct 10, 2017 IP
  14. anchal12

    anchal12 Greenhorn

    Messages:
    5
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    21
    #54
    Step 1: Make a list of important, relevant topics based on what you know about your business.

    To kick off this process, think about the topics you want to rank for in terms of generic buckets. You'll come up with about 5-10 topic buckets you think are important to your business, and then you'll use those topic buckets to help come up with some specific keywords later in the process.

    If you're a regular blogger, these are probably the topics you blog about most frequently. Or perhaps they're the topics that come up the most in sales conversations. Put yourself in the shoes of your buyer personas -- what types of topics would your target audience search that you'd want your business to get found for? If you were a company like HubSpot, for example -- selling marketing software (which happens to have some awesome SEO tools ... but I digress ;-) -- you might have general topic buckets like "inbound marketing," "blogging," "email marketing," "lead generation," "SEO," "social media," "marketing analytics," and "marketing automation."

    Step 2: Fill in those topic buckets with keywords.

    Now that you have a few topic buckets you want to focus on, it's time to identify some keywords that fall into those buckets. These are keyword phrases you think are important to rank for in the SERPs (search engine results pages) because your target customer is probably conducting searches for those specific terms.

    For instance, if I took that last topic bucket for an inbound marketing software company -- "marketing automation" -- I'd brainstorm some keyword phrases that I think people would type in related to that topic. Those might include:

    marketing automation tools
    how to use marketing automation software
    what is marketing automation?
    how to tell if I need marketing automation software
    lead nurturing
    email marketing automation
    top automation tools
    And so on and so on. The point of this step isn't to come up with your final list of keyword phrases -- you just want to end up with a brain dump of phrases you think potential customers might use to search for content related to that particular topic bucket. We'll narrow the lists down later in the process so you don't have something too unwieldy.

    (Note: If you're a HubSpot customer, you'll actually be able to spend a little less time cutting down your keywords list. HubSpot's Keyword App lets you sort through your keywords easily based on criteria like visits, rank, and difficulty, so you can cut through the clutter pretty quickly.)

    Although more and more keywords are getting encrypted by Google every day, another smart way to come up with keyword ideas is to figure out which keywords your website is already getting found for. To do this, you'll need website analytics software like Google Analytics or HubSpot's Sources tool. Drill down into your website's traffic sources, and sift through you organic search traffic bucket to identify the keywords people are using to arrive at your site.

    Repeat this exercise for as many topic buckets as you have. And remember, if you're having trouble coming up with relevant search terms, you can always head on over to your employees on the front lines -- like Sales or Services -- and ask them what types of terms their prospects and customers use, or common questions they have. Those are often great starting points for keyword research.

    Step 3: Research related search terms.

    This is a creative step you may have already thought of when doing keyword research. If not, it's a great way to fill out those lists.

    If you're struggling to think of more keywords people might be searching about a specific topic, go to Google.com and take a look at the related search terms that appear when you plug in a keyword. When you type in your phrase and scroll to the bottom of Google's results, you'll notice some suggestions for searches related to your original input. These keywords can spark ideas for other keywords you may want to take into consideration.

    Step 4: Check for a mix of head terms and long-tail keywords in each bucket.

    If you don't know the difference between head terms and long-tail keywords, let me explain. Head terms are keywords phrases that are generally shorter and more generic -- they're typically just one to three words in length, depending on who you talk to. Long-tail keywords, on the other hand, are longer keyword phrases usually containing three or more words.

    It's important to check that you have a mix of head terms and long-tail terms because it'll give you a keyword strategy that's well balanced with long-term goals and short-term wins. That's because head terms are generally searched more frequently, making them often (not always, but often) much more competitive and harder to rank for than long-tail terms. Think about it: Without even looking up search volume or difficulty, which of the following terms do you think would be harder to rank for?

    how to write a great blog post
    blogging
    If you answered #2, you're absolutely right. But don't get discouraged. While head terms generally boast the most search volume (meaning greater potential to send you traffic), frankly, the traffic you'll get from the term "how to write a great blog post" is usually more desirable.

    Why?

    Because someone who is looking for something that specific is probably a much more qualified searcher for your product or service (presuming you're in the blogging space) than someone looking for something really generic. And because long-tail keywords tend to be more specific, it's usually easier to tell what people who search for those keywords are really looking for. Someone searching for the head term "blogging," on the other hand, could be searching it for a whole host of reasons unrelated to your business.

    So check your keyword lists to make sure you have a healthy mix of head terms and long-tail keywords. You definitely want some quick wins that long-tail keywords will afford you, but you should also try to chip away at more difficult head terms over the long haul.

    Step 5: See how competitors are ranking for these keywords.

    Just because your competitor is doing something doesn’t mean you need to. The same goes for keywords. Just because a keyword is important to your competitor, doesn’t mean it's important to you. However, understanding what keywords your competitors are trying to rank for is a great way to help you give your list of keywords another evaluation.

    If your competitor is ranking for certain keywords that are on your list, too, it definitely makes sense to work on improving your ranking for those. However, don’t ignore the ones your competitors don’t seem to care about. This could be a great opportunity for you to own market share on important terms, too.

    Understanding the balance of terms that might be a little more difficult due to competition, versus those terms that are a little more realistic, will help you maintain a similar balance that the mix of long-tail and head terms allows. Remember, the goal is to end up with a list of keywords that provide some quick wins but also helps you make progress toward bigger, more challenging SEO goals.

    How do you figure out what keywords your competitors are ranking for, you ask? Aside from manually searching for keywords in an incognito browser and seeing what positions your competitors are in, SEMrush allows you to run a number of free reports that show you the top keywords for the domain you enter. This is a quick way to get a sense of the types of terms your competitors are ranking for.

    Step 6: Use the Google AdWords Keyword Planner (or HubSpot's Keywords App) to cut down your keyword list.

    Now that you've got the right mix of keywords, it's time to narrow down your lists with some more quantitative data. You have a lot of tools at your disposal to do this, but let me share my favorite methodology.

    If you're a HubSpot customer, you can narrow down your list easily within the Keywords App. Data on visits, rank, difficulty, historical performance, and even how your competitors are performing is accessible right within the tool where your keywords live.

    If you don't have HubSpot software, I like to use a mix of the Google AdWords Keyword Planner (you'll need to set up an AdWords account for this, but that doesn't mean you have to create an ad), and Google Trends.

    In Keyword Planner, formerly known as the Keyword Tool, you can get search volume and traffic estimates for keywords you're considering. Unfortunately, when Google transitioned from Keyword Tool to Keyword Planner, they stripped out a lot of the more interesting functionality. But you can make up for it a bit if you take the information you learn from Keyword Planner and use Google Trends to fill in some blanks.

    Use the Keyword Planner to flag any terms on your list that have way too little (or way too much) search volume, and don't help you maintain a healthy mix like we talked about above. But before you delete anything, check out their trend history and projections in Google Trends. You can see whether, say, some low-volume terms might actually be something you should invest in now -- and reap the benefits for later.

    Or perhaps you're just looking at a list of terms that is way too unwieldy, and you have to narrow it down somehow ... Google Trends can help you determine which terms are trending upward, and are thus worth more of your focus.

    And ... You're done!

    Congratulations! You've now got a list of keywords that'll help you focus on the right topics for your business, and get you some short-term and long-term gains. You can even download our free SEO template to help you organize your keywords and track which terms you're focusing on for different pages of your website.

    Be sure to re-evaluate these keywords every few months -- once a quarter is a good benchmark, but some businesses like to do it even more often than that. As you gain even more authority in the SERPs, you'll find that you can add more and more keywords to your lists to tackle as you work on maintaining your current presence and then growing in new areas on top of that.
     
    anchal12, Oct 10, 2017 IP
  15. Arun Kumar Soni

    Arun Kumar Soni Active Member

    Messages:
    156
    Likes Received:
    6
    Best Answers:
    0
    Trophy Points:
    55
    #55
    It is difficult to do keyword research as it need heavy research. It is a total mind game. Only search with tools like Google KP is not enough. Manual research is also necessary. It take time to learn a month or two to enjoy and become best keyword researcher. But along with it you have to understand complete SEO strategy.
     
    Arun Kumar Soni, Oct 10, 2017 IP
  16. kb24

    kb24 Active Member

    Messages:
    851
    Likes Received:
    22
    Best Answers:
    0
    Trophy Points:
    60
    #56
    Look for a keyword tool. If anyone needs help with a keyword tool to help cut down on time finding the right keywords so you can rank your websites in the search engines you can P.M me
     
    kb24, Oct 12, 2017 IP
  17. Ditmar

    Ditmar Well-Known Member

    Messages:
    162
    Likes Received:
    6
    Best Answers:
    0
    Trophy Points:
    105
    #57
    Ditmar, Oct 12, 2017 IP
  18. @SHFAQ

    @SHFAQ Well-Known Member

    Messages:
    257
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    103
    #58
    Google keyword research tool is best but now they have put many restrictions so i am searching for best free alternate for it, if anyone know then plz share.
     
    @SHFAQ, Oct 12, 2017 IP
  19. dscurlock

    dscurlock Notable Member

    Messages:
    4,383
    Likes Received:
    232
    Best Answers:
    0
    Trophy Points:
    280
    #59
    free solutions are becoming less and less since keyword research providers are starting to wise up, and charge more and more...
    If you want something reliable, then pay for a service. If you want to crash and burn, then rely on something free...
    (as you certainly get what you pay for...)

    if you do not have a budget, then maybe find a job to pay for the $20-$50+/monthly fee....
    otherwise, it does not sound like you are serious, so maybe you should not be online....

    if you think keyword tools are costly, then what you think good backlinks, and content is going to cost you?

    sorry if I am too harsh, but if you are not prepared, then google, and your
    competition will just chew you up, and spit you out, and still get a good nights sleep....

    It is not that difficult if you have a couple good tools. first off, get rid
    of google keyword tool as this is only good for adwords, and provides
    almost no data on your keyword research, and without data, then
    you may as well be shooting yourself in the foot...

    It is not as difficult as you think; lets say you have a gun site selling
    guns, maybe your selling particular type of guns, lets say you sell
    AK-47 on the black market. :) what do you do? first you start research
    keywords around AK-47, and see what comes up, take those keywords
    that have low comp, high traffic, and start writing content around those
    keywords, maybe you want info articles on Ak-47 so you might want
    to write something like "How to clean your AK-47 in 5 easy steps..."
    follow best on page seo practices, then move to the next article...

    and you think this was the worst part? What are you going to do
    about getting quality backlinks to your posts? Do you think backlinks
    are going to come just because you made a post on AK-47s that
    can be found on 1000s of other sites, better get out your wallet....

    So what is difficult about this?
    If you are not up for learning new things,
    then I can tell you this is not for you...

    crap! If you want reliable research w/data, then pay for a good tool.
    keyword planner is for adwords, and provides no real information...
     
    Last edited: Oct 15, 2017
    dscurlock, Oct 15, 2017 IP