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How to do keyword research?

Discussion in 'Keywords' started by John2010, Feb 18, 2010.

  1. #1
    Keyword research is critical to the process of SEO. Without this component, your efforts to rank well in the major search engines may be misdirected to the wrong terms and phrases, resulting in rankings that no one will ever see. The process of keyword research involves several phases:

    1.Thinking of what your customers/potential visitors would be likely to type in to search engines in an attempt to find the information/services your site offers (including alternate spellings, wordings, synonyms, etc).
    2.Surveying past or potential customers is a great way to expand your keyword list to include as many terms and phrases as possible. It can also give you a good idea of what's likely to be the biggest traffic drivers and produce the highest conversion rates.
    3.Several tools are available online that offer information about the number of times users perform specific searches. Using these tools can offer concrete data about trends in keyword selection.
    4.Term Selection:-The next step is to create a matrix or chart that analyzes the terms you believe are valuable and compares traffic, relevancy and the likelihood of conversions for each. This will allow you to make the best informed decisions about which terms to target. SEOmoz keyword Difficulty tool can also aid in choosing terms that will be achievable for the site.

    After keyword selection and implementation of targeting, analytics programs that measure web traffic, activity and conversions can be used to further refine keyword selection
    any more factors,Please suggest
    Thanks
    :)
     
    John2010, Feb 18, 2010 IP
  2. technorated

    technorated Peon

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    #2
    good recap !

    the number 4 can be more specific :
    - number of searches (daily - monthly )
    - number of search result (broad - exact)
    - number of competition (intitle, inanchor, inurl keyword count)
    - is it the keywords worthy ? (did the keyword phrase represents the mood of buying or just finding an information) ex: "weight loss" not represents a buying mood but, "buy diet pill online" specifically a buying keywords.

    only a small add though :)
     
    technorated, Feb 18, 2010 IP
  3. mhuy2x

    mhuy2x Peon

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    #3
    I agree that keyword research is very vital in SEO process. It is the first thing to do if you want to try your luck in internet marketing.

    But keep in mind that it is also important to have an ample knowledge in the market that you are targeting.
     
    mhuy2x, Feb 22, 2010 IP
  4. worldenter10

    worldenter10 Peon

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    #4
    you can research the most popular keywords from the famous paid site wordtracker.com or free site freekeywords.wordtracker.com and get the valuable keywords for your artical or your site.
     
    worldenter10, Feb 22, 2010 IP
  5. superlinksworld

    superlinksworld Member

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    #5
    google keyword suggestion tool is great try him out .
     
    superlinksworld, Feb 22, 2010 IP
  6. ronochu

    ronochu Member

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    #6
    Use different Keyword Tools and check which one works for you.
     
    ronochu, Feb 22, 2010 IP
  7. Traffic-Bug

    Traffic-Bug Active Member

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    #7
    Good ideas in the original post. For the keyword research the most popular tool is Market samurai. You have talked about building a 'matrix'. the matrix is built in feature of market samurai, it gives seo competition levels, competing pages levels, page rank, etc. and the most pertinent details.
     
    Traffic-Bug, Mar 14, 2010 IP
  8. Western

    Western Well-Known Member

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    #8
    Western, Mar 14, 2010 IP
  9. Ylva

    Ylva Peon

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    #9
    Thanks for sharing this post. this will help a lot on me, because im just starting my business
     
    Ylva, Mar 15, 2010 IP
  10. reapr

    reapr Peon

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    #10
    Use free tools such as google keyword tool. To generate ideas use google insights.

    Google wonder wheel will help expand your current list but a more robust tool such as Market Samurai is the best I have used in 11 years. They have a free trial and it can be a little tough at first but the data it returns is great. The videos on their blog are very helpfull even if you do not use thier software.
     
    reapr, Mar 15, 2010 IP
  11. Searchnology.com

    Searchnology.com Peon

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    #11
    Searchnology.com, Mar 25, 2010 IP
  12. farneville

    farneville Peon

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    #12
    Niche is it related to this?
     
    farneville, Mar 26, 2010 IP
  13. jamlexar

    jamlexar Guest

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    #13
    My client told me that market samurai is great.
     
    jamlexar, Mar 26, 2010 IP
  14. fanofchopin

    fanofchopin Member

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    #14
    fanofchopin, Mar 29, 2010 IP
  15. avoorfareed

    avoorfareed Peon

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    #15
    big tool to make some difference technicalstatus.com/2010/03/finding-the-best-seo-tools-on-the-internet/
     
    avoorfareed, Mar 30, 2010 IP
  16. avoorfareed

    avoorfareed Peon

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    #16
    big tool to make some difference technicalstatus.com/2010/03/finding-the-best-seo-tools-on-the-internet/
     
    avoorfareed, Mar 30, 2010 IP
  17. khalidfarooq

    khalidfarooq Greenhorn

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    #17
    use google keyword tool for searching best keyword for your site
     
    khalidfarooq, Mar 30, 2010 IP
  18. farskt.com

    farskt.com Peon

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    #18
    farskt.com, Mar 30, 2010 IP
  19. Susan Davies

    Susan Davies Peon

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    #19
    Thanks for sharing.

    I really appreciate it and would definitely consider it

    regards
     
    Susan Davies, Mar 30, 2010 IP
  20. grandma

    grandma Peon

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    #20
    If you are doing SEO spend a lot of time researching your keywords that one of the most important parts of building your site so don't be in to big of a hurry and take your time to find the right keywords.
     
    grandma, Mar 30, 2010 IP