please suggest some key factor which i have to keep in mind to do seo for a fashion website on international level means do we need to target the same website for different countries if no then why ? if yes then how ?? please suggest some good points so that i can start work for it.
You can use same website for different countries just need to add translation script or plugin-in at website. It will help visitors to translate website content in their own local language for better understanding. You should use both on-page and off-page seo methods to promote fashion website. Social bookmarking, social networking and SMO sites are great source of traffic and due to this, all most all people are using these sites for generating traffic. So, you also should use Facebook, Twitter, Google Plus, LinkedIn, Pinterest, Youtube, Digg, Reddit and StumbleUpon to invite traffic on your website.
It depends on the brand and stuff you sell. some brands are known all over, some require in-country targeting. The only thing I'm sure 'bout this is that Social Media is great for this niche. As to "translation scripts": it's much better to invest in good content writers, considering their price in this niche's writing. Two Google's last updates kill junk script-translation sites.
You can try one site throughout world. Just keep on adding content in your website, build quality links. Since, your website is fashion related, hence it needs to change itself to frequent updates. Concentrate on building a brand of your website like Amazon, Facebook. Once a brand is established, you don't need to depend on anyone for your promotion.
@eric_wahlberg do i need to book ccTLD for one and then redirect it to sub-directory using 301. example : i have booked abc.com.au and redirected it to abc.com/au using 301 redirect . then will it be good practice for international SEO of single website.
Well @rahulsetia007 You are going to follow the same standard which you use to rank your other sites, there is nothing special SEO needed to do in SEO for a fashion website to rank internationally other than this time focusing on the international fashion website and the best way to do that is by stalking over some of the top fashion website which are ranking internationally, look what they are doing and you will be on the right track.
Use social media ,Video sharing ,Image sharing and content sharing with some sort of images will help you. Use Gif images to impress your audience will be leading tact for you.
Targeted keyword optimization is very very important. You can use PPC. Forum and Social Media also drive targeted traffic.
@rahulsetia007 is it possible for you to tell, what website are you working at? If you give us a link or something, we can help you more!
@Steve_Polonski yes , the name of the website is http://www.jabongworld.com, we are going to target this internationally