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How to do App Store Optimization?

Discussion in 'General Marketing' started by degreubiwa, Dec 14, 2018.

  1. #1
    How to do App Store Optimization like quality backlinks are important in SEO?
     
    degreubiwa, Dec 14, 2018 IP
  2. Cristiano Andrioli

    Cristiano Andrioli Peon

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    #2
    The SEO strategy, the great goal of any company that is in digital marketing is to appear in Google results. Studies that have the majority of people tend to find what there is to own a first page, which makes the sites that are not available, become less relevant and get fewer hits.

    In that sense, having quality backlinks is one of the best ways to accredit your site as important to Google, which helps a lot to achieve success in the competition, which is a search for better search rankings.
     
    Cristiano Andrioli, Mar 12, 2019 IP
  3. Salman Saleem

    Salman Saleem Greenhorn

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    #3
    Here’s the complete check-list of all Apple’s metadata & their best practices:
    (1) To increase your visibility:
    • App Name
      -
      Create a descriptive and consistent sentence reflecting your app’s purpose
      - Should be memorable and complementary to your app icon
      - Include your strongest keywords (and place them at the very beginning if possible)
      - Localize your app title for each targeted language
      - Characters limit: 30
    • Subtitle
      -
      Should be used as complement of the app name
      - Include strong keywords
      - Don’t repeat keywords used in the app name
      - Characters limit: 30
    • Keywords field
      -
      Use commas to separate each keyword (no spaces)
      - Use single keywords rather than long tail keywords
      - Make sure your keywords can be combined to each other -- the algorithm will combine keywords with each other, creating a set of all possible combinations on which your app will be indexed
      - Use all available 100 characters
      - Don’t repeat keywords from your app name, subtitle, app publisher name or app category
      - Plural and singular are seen as two different keywords. Better to use singular
      - Target keywords with a high relevancy, high Volume and low Competition = high KEI
      -Localize your keywords for each language
    • App description - potential weight on the algorithm since potentially indexed on iOS11
      -
      Important for SEO as your app’s web page is indexed on Search Engines
      - Use all available characters
      - Repeat targeted keywords (+/- 15) 4-5 times each
      - Use various keyphrases combinations using the targeted keywords
      - Focus on keywords density
      - Avoid keyword stuffing!
      - Must be easy to read, convincing, engaging
      - Focus on the first 255 characters (3 lines) to showcase your best features and include a CTA
      - Use bullet points to list your features
      - Include mentions, awards or nice reviews
      - Localize your copy for each targeted language
      - Characters limit: 4000
    • Reviews & ratings - heavy weight on the algorithm
      - Try to get as many reviews & ratings as possible
      - Make sure to keep a high average rating
      - Reply to negative reviews
      - Use a 2-step pop up notification process to ask your users if they like your app or not. If they do, ask them to rate your app; if they don’t, ask their feedback
      - Ask your surroundings, family, friends and anyone you can to rate your app on its launch
      - Your app reviews & ratings start from 0 after each app update
    (2) To increase your conversions:
    • App Icon
      - Your app’s first impression
      - Use a single focus point to capture attention
      - Use High-res and optimize size for each device
      - Make it descriptive, unique, simple
      - Avoid transparency
      - Avoid text, use a border
      - Test it against different wallpapers
      - Combined with your app name, your app icon should reflect your app’s purpose
    • Promotional text - not indexed
      -
      Engage your app users and showcase news about your app
      - Should reflect your app’s new features, promotions or anything you’d like to highlight
      - Keywords from the promotional text are not indexed by the algorithm but we do recommend to use relevant and strong keywords for SEO purposes.
      - Characters limit: 170
    • Screenshots
      - Very important in terms of conversion
      - Use all available 5 screenshots slots
      - Focus on your first 2 screenshots as they are displayed in the search results (unless you have app preview video(s), in this case, your screenshots will be displayed after
      - Make your screenshots high-res and well-designed
      - Show off 1 feature per screenshot - you can also combine both your 1st and 2d screenshot making it into one
      - Use a small sentence on the top of each screenshot to increase comprehension and conversion
      - Localize your screenshots for each language
      - A/B test your screenshots
      - Optimize your screenshots for each screen size
    • App preview
      -
      You can have up to 3 app preview videos
      - Displayed before your screenshots
      - Played automatically on mute mode in iOS11
      - Highly recommended as it’s very powerful in terms of conversion
      - Don’t use any text or copy (localization not available)
      - Demonstrate your app’s best features
      - Use footage on the device directly
      - Use a great poster frame to drive more plays
      - Focus on the first seconds of your video
      - A/B test your app previews
      - Duration: 15-30sec per video
     
    Salman Saleem, Mar 20, 2019 IP