How to distinguish CPM?

Discussion in 'AdSense' started by AZhitman, Jan 24, 2007.

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  1. #1
    Hi guys -

    I'm getting over 100K impressions a day, but my eCPM has dropped quite a bit since December... In fact, my CTR has nearly doubled (due to some blending and cleanup), but daily $ has remained the same and even decreased in some cases.

    How can I determine the effective CPM, or find out what ads are pulling it down?

    Hope I'm asking this question properly - Help me muddle through.... ;)
     
    AZhitman, Jan 24, 2007 IP
  2. alejandro

    alejandro Active Member

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    #2
    Create and use channels to figure out which pages/content are pulling down the CPM.
     
    alejandro, Jan 24, 2007 IP