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How to decrease bounce rate of website?

Discussion in 'Search Engine Optimization' started by Samuel Roy, Apr 11, 2017.

  1. #1
    How to decrease bounce rate of website..............?
    SEMrush
     
    Samuel Roy, Apr 11, 2017 IP
    SEMrush
  2. ssaxena07

    ssaxena07 Active Member

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    #2
    The best way is content interlinking and siloing your website. you should stay away from the thin content. Be sure your content is audible and worth for your target audience.
     
    ssaxena07, Apr 11, 2017 IP
  3. qwikad.com

    qwikad.com Prominent Member Affiliate Manager

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    #3
    What's your site? There are so many things that can contribute to a high bounce rate: a slow loading site, pop-ups, crappy content, misleading content, awful design, and so on.
     
    qwikad.com, Apr 11, 2017 IP
  4. metricbuzz

    metricbuzz Member

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    #4
    Ways to decrease the bounce rate
    1. Know your targeted audiences and give them what they are really expecting/want/need. For example, I like pizza but I dont need now... So if you're offering pizza to me, then I will move off.
    2. Increase website speed with the help of tools like Google developer page speed insights, Tools pingdom, Gtmetrix. They will provide all the suggestions to improve the website loading time.
    3. Design the content rather than the website. It makes the user to stay in the website for long time. Of course, it the content should meet the user expectations.
    4. No too much of popups, unnecessary navigations
    5. Add some useful videos, forum, blogs any type of useful content will reduce the bounce rate.
     
    metricbuzz, Apr 11, 2017 IP
  5. Anitasol

    Anitasol Active Member

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    #5
    I agree with qwikad. There are also cases your bounce rate is high because your traffic found what they are looking for in a single page...but most of the time that's not the case.

    So... it would really help if you show us your site so that we could help you further. Thanks!
     
    Anitasol, Apr 13, 2017 IP
  6. Ashwani Joshi

    Ashwani Joshi Greenhorn

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    #6
    1. Choose the right keywords to match your content — not just to attract the most number of visitors.

    2. Create multiple landing pages with unique content and keywords for your different buyer personas.

    3. Write attractive, useful meta descriptions for search engine users.

    4. Use stylish copy and images.

    5. Make your content error-free.

    6. Include a clear call-to-action and obvious links to next steps.

    7. Websites can still be effective as long as content can be accessed and used from a mobile device or tablet. Mobile user friendly content

    8. Give visitors all the information they may need

    9. Avoid huge pop-ups and annoying ads

    10. Do not use pagination.

    11. Make your 404 page interesting, fun and useful

    12. External links open in new window,Check that your external links work.

    13. Writing useful meta-descriptions for search engine users.
     
    Ashwani Joshi, Apr 13, 2017 IP
  7. All Digital Strategy

    All Digital Strategy Peon

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    #7
    Some key elements to think about if you want to reduce your website's bounce rate:
    1. Content readability
    2. Improve UX (pop ups, banners, design)
    3. Use of Call to Action
    4. Presence of a Blog
    5. Keyword targeting
    6. Optimized metadescriptions
    7. Page loading time
     
    All Digital Strategy, Apr 13, 2017 IP
  8. Syed Ahsn

    Syed Ahsn Greenhorn

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    #8
    There could be few reasons behind people bounce back from your website:
    1: Due to poor navigation
    2: Content (your content should be unique)
    3: Page loading (make sure that your page loads immediately)
    4: Design (use exceptional, custom and attractive design)
    5: Mobile friendly (your website/page should be mobile friendly)
     
    Syed Ahsn, Apr 13, 2017 IP
  9. cinemagicllc

    cinemagicllc Member

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    #9
    Decrease Bounce rate of Website:
    * Use fresh content
    * Discontinue targeting keywords which are transfer low value traffic flow
    * Create landing web pages which satisfy visitor’s query
    * Improve web page design
    * Improve Navigation
    * Using responsive layout
    * Check landing pages load time on devices with different screen
     
    cinemagicllc, Apr 13, 2017 IP
  10. Samuel Roy

    Samuel Roy Member

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    #10
    Thank You for the information.
     
    Samuel Roy, Apr 14, 2017 IP
  11. Hemant chaudhary

    Hemant chaudhary Member

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    #11
    Internal linking, Expert post, long and interesting content.
     
    Hemant chaudhary, Apr 14, 2017 IP
  12. Digital Sapien

    Digital Sapien Peon

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    #12
    Do interlinking between pages, Include Call to Action buttons, Don't link external content as long as it is urgently needed.Strategy for decreasing bounce rate need to be consistently done by SEO experts
     
    Digital Sapien, Apr 15, 2017 IP
  13. Suntechapps

    Suntechapps Peon

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    #13


    A high bounce rate generally indicates that site entrance pages aren’t relevant to your visitors query.Create landing pages which satisfy visitor’s query, If you are getting the right traffic but your landing page doesn’t satisfy the visitor’s query then the website visitors are going to bounce the moment they arrive on your website.
     
    Suntechapps, Apr 15, 2017 IP
  14. Tabassum - m

    Tabassum - m Greenhorn

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    #14
    It may be because many reason
    1) if your website takes too much time to load
    2) if it doesn't provide valuable info
    3) if it is not user friendly
     
    Tabassum - m, Apr 15, 2017 IP
  15. Dataster

    Dataster Peon

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    #15
    The #5 advice by Metricbuzz is the best one.

    Add a video to your page!

    People love visual components. However, appealing pictures often doesn't have much content to offer, so you can't hook new visitors to your site. Quite the contrary with the video. There's no other way to present information more appealing to the Human Eye than with a video. Have fun! :)
     
    Dataster, Apr 16, 2017 IP
  16. benefita

    benefita Active Member

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    #16
    Everyone gives good advice.. I want to add that the traffic source is as important as the 'interested user' and the landing page.
    Some traffic sources like pop unders, ppv, etc will have high bounce rate even if the visitor is from your target audience.
    In my experience email traffic (from targeted subscribers) has the lowest bounce rate.

    Also the bounce rate is lower on pages where you have a lot of visible internal linking to similar materials. But have in mind that this will decrease offer conversions (if you have an offer)
     
    benefita, Apr 16, 2017 IP
  17. Dataster

    Dataster Peon

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    #17
    Very well said, Benefita.

    A SEO expert once told me, that SEO isn't about getting as many people to your website as possible. It's about not getting the wrong people to get to your website. Or something like that.

    Good traffic will also increase your rankings, because you'll get a higher CTR, a lower bounce rate, a longer session duration, more conversions, etc.
     
    Dataster, Apr 21, 2017 at 6:42 AM IP
  18. daica85

    daica85 Active Member

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    #18
    I think that the bounce rate has much relation with the quality of your content. Then you need to review again almost your articles on the website and find out which exit page that you have a lot of drop traffic, try to optimize some and I think you will get the better rate.

    Good luck to you,
     
    daica85, Apr 25, 2017 at 12:47 AM IP
  19. Rachel Lee

    Rachel Lee Greenhorn

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    #19
    If your web page does not have the catchy information then the Bounce rate is increased.
    So create some good images, videos, and Quality content to your web page so that the audience can engage towards your webpage.
     
    Rachel Lee, Apr 25, 2017 at 3:59 AM IP