How to decide the Daily Budget of an Adwords Campaign

Discussion in 'Google AdWords' started by neha_seo, Dec 10, 2009.

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  1. #1
    Hey all....

    I want to launch an Adwords Campaign for a new Web Directory.

    Please guide me "How to decide the Daily Budget of an Adwords Campaign"?
    On what factors does it depend?

    Please note that the domain is just one year old.
    Will the launch of an Adwords Campaign give some weightage in Google Indexing of the directory?

    Awaiting your comments........ :)
     
    neha_seo, Dec 10, 2009 IP
  2. chewyojn

    chewyojn Peon

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    #2
    It depends on how much you want to spend per day. Could be $5. a day or $100. Figure out what your income is and make a decision from there.
     
    chewyojn, Dec 10, 2009 IP
  3. Carlx

    Carlx Active Member

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    #3
    Creating an adwords campaign will not effect indexing. Indexing will effect the campaign though.

    As to your daily budget.
    Never spend more than you are willing to lose. You need to look at things like your ROI, conversion's etc and work out how much you will spend.

    I like to start campaigns and run them over a few days or a week then look at the stats and work out exactly what i can work with on it.
     
    Carlx, Dec 10, 2009 IP
  4. ptsystems

    ptsystems Peon

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    #4
    It has to be a balance between your earnings and the amount you want to spend on advertising. If you bid high your ads may be shown but you may loose a lot of money than earning. If you spend too little then there are chances that your ads will never be shown (This is what happened to me when i started with Adwords). So, its a tricky decision.
     
    ptsystems, Dec 10, 2009 IP
  5. PortraitProAlex

    PortraitProAlex Peon

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    #5
    This is actually very simple. Start with a low budget. Adjust your bids until you are making a decent profit. Up the budget a bit. If you can still make money, up the budget again.

    Keep raising the budget for as long as it earns you more money.

    Simple.
     
    PortraitProAlex, Dec 11, 2009 IP
  6. smile633

    smile633 Peon

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    #6
    How much experience do you have?
     
    smile633, Dec 13, 2009 IP
  7. bluefin7

    bluefin7 Peon

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    #7
    Don't limit yourself to a small spend.. My experience is that campaigns set with $1 daily spend will never take off.. I like to start with $50 a day and see what happens.
     
    bluefin7, Dec 13, 2009 IP
  8. PankajKumar

    PankajKumar Active Member

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    #8
    I like the advice from PortraitProAlex. If we will put 50$ per day then we need to have atleast 2-3K surplus amount otherwise its might go waste. I am willing to start adwords account, so looking for some guidance here. :)
     
    PankajKumar, Dec 14, 2009 IP
  9. shrkscn

    shrkscn Peon

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    #9
    If your campaign is profitable, just put $500 as daily budget... the amount spent will be based on the clicks you receive. But just ensure you are not putting this budget without testing.... Normally if I bid $1 for my keyword, then I would have my budget as $100.. but thats me...
     
    shrkscn, Dec 15, 2009 IP