Video ads are highly effective on platforms like YouTube, Facebook, and TikTok. Here are some formats that work well: -Long VSL (20-60 mins): Presents information with B-roll clips and animation. -Short VSL (under 3 mins): Features a hook, problem, and solution, leading to a longer VSL or landing page. Vertical Ads (9:16): Ideal for Facebook & Instagram Stories, Reels, YouTube Shorts, and TikToks. -Horizontal Ads (16:9): Optimized for computer monitors, TVs, and some tablets. -Newer Trendy VSL: Engaging videos that drive action using visuals, sound, and storytelling. -Lead Ads to VSL: Collects user info to direct leads to a persuasive video presentation. Structure of a Good Video Ad The Hook: Hooks are crucial to capture attention quickly. Use phrases like "Stop Scrolling!" or "You won’t believe this!" to create curiosity and keep viewers watching. Problems and Solutions: Focus on the pain points your audience faces. Make them relatable, then introduce your product as the perfect solution. Highlight key benefits and features that solve the problem. Call to Action: End with a clear CTA, encouraging viewers to visit your website, sign up, or make a purchase. Spokesperson / UGC Content UGC (User Generated Content) works best for video ads because people prefer seeing real individuals over regular ads. These videos are more relatable, engaging, and provide social proof, influencing purchasing decisions positively. They can also go viral, boosting brand exposure and reach. Make your ads feel organic and user-generated for the best results. Some of the UGC models you can use for your videos: https://bannerslanders.com/ugc-videos/ Tips for Editing Videos Whether editing your own videos or hiring a video editor, it's crucial to know the best practices for creating effective ads. Use dynamic captions that change colors and sync with speech; CapCut is a great tool for this with its auto-caption feature. Follow trends and add popular sound effects, and use transitions and animations to keep the video dynamic. Incorporate GIFs and stickers to make it fun and interesting. Music is essential for evoking emotions and should match the video's pace and beats. Always research and follow the latest trends to stay competitive.