I'm in adwords and I see an option for making a side ad but I want one of those yellow ones over the top. I got my keywords I want and everything, just need that.
This happens to me from time to time and it was due to my quality score going up to 9 (temporary!). Oh Google! You and your unspoken rules!
There is no option for this. Ads show above the SERPs or to the top left as some say or in the yellow box as you say when your quality warrants it. Obviously, the first thing is that you have to outrank competitors. This is the same QS times bid formula for all ads no matter where they show. There can be zero to three ads showing above the SERPs. There is a minimum QS you need to achieve. There was some debate a while back (might be here or another forum) as to what that threshold is. I believe you need a minimum QS of 8. You also need to bid a certain amount. Look at is like the minimum first page bid estimate except in this case, it would be a "minimum bid for the yellow box over the top". This of course would depend on competitors' bids and QS as well as your own. I talk about this in the Adwords FAQ, page 27.
Thanks for the info and Tips! I'll take a look. ...Well i'm not ever going to be a 8 so that's out. But the ads are showing up and I know they are well targeted for the search terms that have always brought in over 90% of our visitors. Yet nobody is clicking.
How do you gain status? I think the problem is the ad placement--even though we're the only ad on the page. {Relatively Non competitive terms}
I have gotten to 8 - and 9 for a little while in some of my ad groups. Honestly - some things about AdWords still vex me and I ask questions a bit. But what improved quality score for me was keyword relevancy from beginning to end - the page they are on is keyword relevant, the site (checked against keyworddensity.com) is also keyword relevant, the ad group and the ad itself are keyword relevant. Bleah. Lot of work IMO. I also recommend LucidWeb's eBook - it's very well written IMO. If you can afford it - the Perry Marshall adwords download is the fo - shizzle IMO.
Yeah I'm looking at that and it is helping me. One thing I notice is that my "ad impressions" are all at zero, but when I log out and hit up a search for my keywords there it is. So wouldn't that mean the ad was "served" once, when ran the search and saw it?
You're welcome, but... don't be so pessimistic. You have to work at it. Knowing how helps. Figure out why nobody is clicking. Would you click on your own ads?
Aside from improving your quality score, you need to pay top dollar to be at the top. Those are the top three spots, with the one closer to the local map (if there is one) or natural placements (if there isn't), being number one.
I disagree - my quality score went up, my rates went down & my placement cracked the top 3 and got in the 'yellow bar' at the top. I'm struggling with AdWords still but I'm convinced that Quality Score goes up, CPC goes down and ad positioning improves. This much I know. Google is not pimping themselves out to the highest bidder. They're pimping themselves out to the most relevant, unique & compelling ad (based on the 100+ rules you'll see in their FAQs). I wish there was more clear guidance from them though.