Keywords that cut to the heart of your prospect’s pleasure or pain zone are certain to capture the attention and interest of that specific group. Dynamite benefits, extra advantages and unique solutions all naturally draw attention and interest. To the prospect suffering from a seemingly incurable case of Hay Fever, a headline such as “Stop Hay Fever In Seconds With This Secret Ingredient Found In Every Refrigerator!†is guaranteed to interrupt his online travels and the dozen or so thoughts swirling around in his mind and draw him towards your message. The obvious keyword is “hay fever†-- this is what the prospect’s radar is set to detect. More specifically, it’s the cure, or the alleviation of pain and discomfort that the prospect seeks. But it’s the use of the word “hay fever†that identified the message as having importance, triggering the reaction and shift in focus. Prospects are constantly on the lookout for ‘new’ ideas, solutions, and upgrades -- hence the common practice among marketers to unveil ‘new and improved’ versions of older products. ‘New’ implies an improvement over the old, established way. It hints at the promise of a greater benefit. Promise a unique advantage in your headline and you’ll pull eyeballs towards your proposition. As humans, we’re wired to be on the lookout for ways to get more living out of life. We want more… and we want it faster, easier and at a lower cost. Headlines that scream such advantages reap the reward of higher readership. Another strategy to create great headlines on demand is to employ proven, attention-getting words and phrases. Following is an ongoing list of such headline words and phrases. Obviously, you’ll want to customize your own headline, but stringing together a few words from this list can get you off to a good start.
Peter has definitely given some good tips to " A Winning Headline In Just Minutes" but before this there is one important question: why is a winning headline required at all??? well the answer is very simple... just as a car cannot run without wheels, you cannot write with a pen without ink... simply you cannot convince a reader to read your write-up without a good and attractive headline!! A winning headline is one which has the power to convince the reader to read your post. Ok, lemme put it this way... say for an example: there is very good write-up but you don't know whether the write-up is good unless you read it but will you read it if the headline is not catchy enough to make you read it? No! you wont! you wont read it unless the headline is good and catchy!! That gives the answer to the question...
Hi DeiformArtics, Thanks for reviewing my post. you're right, simply you cannot convince a reader to read your write-up without a good and attractive headline hope this post will give everyone get a new point about Winning Headline
hi peter, a great article. its finding that trigger or button as they say to stir the emotion in the customer to "gotta read more". great article and replies Kind Regards Stephen Doyle email: web: ccuk-ltd.com Killer Copy Writing Super Human Sales Training Direct Marketing