Heya guys, Just ran into this article. wanted to share it with you. https://veedkit.com/online-marketing-tutorials/create-remarketing-campaign-google-adwords/
First thing you should do is put remarketing code on all pages. Then in shared library > Audience you can create the remarketing campaign. Just follow the steps. Please check the image below
Remarketing campaigns are used to show ads to people who have visited your website or used your app. These campaigns provide you with extra settings and reports specifically for reaching previous visitors and users. The first time you set up a remarketing campaign, you'll also complete a 2-step process to create your remarketing tag and lists. This article explains how to set up your first display remarketing campaign. You can view the instruction here: https://support.google.com/adwords/answer/3210317?hl=en As I know that there're 2 ways to create remarketing campaign in Adwords, one is creating directly from Adwords, another is creating from Google Analytic. The Cheat Sheet here also help you a lot: http://www.wordstream.com/blog/ws/2012/12/19/google-adwords-remarketing-cheatsheet Good luck to you!