How to create a content for a flyer

Discussion in 'Copywriting' started by cutiepie1, Apr 5, 2009.

  1. #1
    How can I create content for a flyer for advertising? I want people to get intrigued by the flyer and go on my website.

    Thanks for help.
     
    cutiepie1, Apr 5, 2009 IP
  2. BadBoyzStudioZ

    BadBoyzStudioZ Peon

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    #2
    A hand out type flyer? The ad content needs to be to the point. That is one thing, What kind of business is it? What are you selling?
     
    BadBoyzStudioZ, Apr 5, 2009 IP
  3. cutiepie1

    cutiepie1 Active Member

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    #3
    Yes, hand out type flyers. I am selling perfumes. Target market is women.
     
    cutiepie1, Apr 5, 2009 IP
  4. BadBoyzStudioZ

    BadBoyzStudioZ Peon

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    #4
    Oh... OK. If the manufacturer has a website you can go to it and use their descriptive terms and catchphrases. That will save you money on hype building. Come up with a one line hook and bold that. For instance "One scent that feels like a Million Dollars" or something catchy like that. If you can score some scratch and sniff stickers that would be a nice touch, but if that is unrealistic just have a tester on hand for the people handing out flyers. Like that. The wording I can't help you with because I do not have the research to guide me, but you probably do. Just take their copy and reformat it for your flyer. Does that help?
     
    BadBoyzStudioZ, Apr 5, 2009 IP
  5. cutiepie1

    cutiepie1 Active Member

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    #5
    Thanks for the advice. The perfumes are from different manufactures. But I will look around and see if I can get inspired from some where.
     
    cutiepie1, Apr 6, 2009 IP
  6. EspressoChick

    EspressoChick Well-Known Member

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    #6
    A flyer needs to have the basic facts - like WHERE women can buy the perfume, the CONTACT info, WHAT kinds of perfume you have - and then some selling points - like WHY should they buy perfume from you? Say you offer a discount off of department store savings? Free gift wrapping? A free gift with purchase? Think like a customer for a minute and think why a customer should walk in the door and that's what you should put on your flyer.

    Remember to put your website, email and all contact info so they can get ahold of you. That way they can buy perfume even if they can't come in to see you.....good luck! :)
     
    EspressoChick, Apr 8, 2009 IP