1- Use SEO basics - Titles, Meta tags, images name, etc. that match the keywords you are targeting 2- Put an outgoing link to other pages like Contact, Privacy and Admin page 3- Use original content don’t sue some sentences use many paragraph 4- Focus on specific keyword 5- Opt in forms should be lower on the page 6- Improve Quality Score for the landing page until landing page is great
So far i seem to have got that correct on my landing page, will see if it works when i begin the campaign.
Make sure any prices offered in your ads are confirmed when users get to your landing page - the page should be clean and easy to navigate so that users are satisfied that they have reached the correct site for what they were searching for.
Google loves blogs. So bolt on a blog, write some content and put a VERY small link to it from your lander. This way your users won't be distracted from your page copy but the SE will still see you have more than just a landing page.