These 2 days, Google again kicked more advertisers out because they didn't follow the game rules. Facing a new round of Google Slap, where you are and what you do? After checking this forum we can find many threads that discussed this topic, but affs can't find an effective solution. We looked into the rules and find 4 that we need to take into consideration, but the #1 is the user experience. So how to improve user experience becomes the priority. We know top affs have tens of thousands of keywords, but only a few hundred can bring sales and create benefits for them. It means that a tons of keywords lead the potential customers to the wrong page, they upset, then Google upset, the end is that Google slapped them. Have you noticed that Google started to permanently ban accounts, either related accounts? If Google found any trace of lowering user experience, they will slap, they will ban, until you advertise under their rules. How to improve user experience? We think the easiest way is to tell it like it is. No longer trick your users into purchasing, keep your records clean. Besides we should understand the new FTC rules well. It said testimonials and endorsement, but in fact it is not only the rules said it, but also MORE. Please post your advice here, we hope all affs should know how to do to avoid future slap.
Recentely, lots of adwords accounts are slapped by Google. It's very annoying for every adwords users! This slap issue may be caused by the latest "new FTC rules". Landing pages exaggerate product functions and effectiveness, which is one reason. But there are many signs indicating that the slap caused by the malfunction of adwords system takes the big share. So, in my opinion, it's better for those adwords who get slapped and still want to advertise to wait for a period of time! At the current stage, this slap slaughter can not easily solved by high quality landing pages.
Don't be lazy. Make your landers into real sites. This means dozens of pages and articles. In short, good, valuable content. Pretend that you aren't selling anything at all. Develop the site as if you were simply very interested in the subject and wanted to share the information with others. You won't get slapped this way. Guaranteed.
I had a site with 25 pages of hand written content. All written by me, hundreds of back links, QS 10/10 for months... were talking near 100k click from adwords, over the past year. About a week ago BAM, QS 1/10.
Don't waste your time figuring out what happened. most of you are affiliates and google figured it out and banned you, its as simple as that and there is no need to go into it any further. diversify using bing and yahoo, this is the best solution i can offer.
Days ago the EU took 3 software vendors to the court because the EU think these 3 trick users into purchasing. It seems that the EU joined Google and FTC to protect customers' benefits. As a vendor in CB, we hope all affs and vendors take a serious attitude on your products. Once you cheat your customers, you will lose more.
One trick I can tell you is that google is watching. I found it interesting that once I named one of my adword campaigns with the word "affiliate" in the name the page got slapped and QS went down to 1. I inquired with google and got it changed back. The only thing I did was rename the campaign to something else. In fact, name it something that sounds like you are simply a vendor and not an affiliate. REAL GOOGLE PEOPLE look at your campaigns so set it up as if it were on camera. And the same thing for your landing pages. REAL GOOGLE PEOPLE look at your landing page. They also know if you are bidding on trademarks. All bad practices get red flags. If you create an ad and it says "Under Review" instantly delete it. Because that means a REAL GOOGLE PERSON is going to look at your campaign two days later and you do not want that. Another trick I have found that works great is making a video to put on my site. I found out recently that just having a video on your site makes it 50 times more likely to rank in the search engines. And not only that but when a google person goes to my site and sees that I have a video up telling people about the topic, they like it. one last thing is don't give up on your campaign if it gets slapped. Fill out the forms etc in the help section to contact google. It will take some time but they will eventually tell you how you can change your site to get in compliance. (You have to be persistent, polite, and courtious as though you did not realize what you were doing was wrong). I did that with two of my sites and they are now back up in fact the quality scores seem to do BETTER. If you talk to a google person and you are ACTUALLY NICE they may give you a little help. They are real people after all. So don't just drop a domain if your landing page gets slapped. Just apply to have it re-evaluated. If you do nothing then you simply lose an investment. However, make sure you are POLITE. Don't be mean even if you are losing hundreds of dollars a day because of it. Just figure out what you need to change and BE NICE the whole time.