1. Advertising
    y u no do it?

    Advertising (learn more)

    Advertise virtually anything here, with CPM banner ads, CPM email ads and CPC contextual links. You can target relevant areas of the site and show ads based on geographical location of the user if you wish.

    Starts at just $1 per CPM or $0.10 per CPC.
  2. Better Analytics for WordPress Get It Free

How to choose the right keywords?

Discussion in 'ClickBank' started by James1984, Mar 22, 2008.

  1. #1
    I'm having big problems with choosing KW for my clickbank products for the PPC campaign.

    I found some KW with less competition but unfortunately they don't have much traffic either :s I only had 6 impression yesterday with 0 clicks :(

    Can anyone please guide me? What' the right procedure for choosing the KW for PPC campaigns without loosing cash and making a decent profit?

    Thank You! :)
     
    James1984, Mar 22, 2008 IP
  2. floodrod

    floodrod Active Member

    Messages:
    828
    Likes Received:
    26
    Best Answers:
    0
    Trophy Points:
    85
    #2
    trial and error?
     
    floodrod, Mar 22, 2008 IP
  3. eroker

    eroker Peon

    Messages:
    400
    Likes Received:
    5
    Best Answers:
    0
    Trophy Points:
    0
    #3
    The way I do it is.... I spend a lot of money on different types of ad groups, campaigns etc... I then find which ones were the best, and delete the rest of them.
     
    eroker, Mar 22, 2008 IP
  4. Swerd

    Swerd Active Member

    Messages:
    1,649
    Likes Received:
    26
    Best Answers:
    0
    Trophy Points:
    90
    #4
    the best way is to lose a bit of money
     
    Swerd, Mar 22, 2008 IP
  5. Patchkaa

    Patchkaa Peon

    Messages:
    992
    Likes Received:
    4
    Best Answers:
    0
    Trophy Points:
    0
    #5
    IF you dont have a big budget then go for BUm marketing if done correctly it can be very profitable.
     
    Patchkaa, Mar 22, 2008 IP
  6. domainiac

    domainiac Active Member

    Messages:
    614
    Likes Received:
    31
    Best Answers:
    0
    Trophy Points:
    70
    #6
    You don't have to have a KW with less competition. Competition means that it is probably a profitable KW.

    Here is my suggestion.
    1. Set your total campaign goal for the amount of the affiliate payout.
    2. Divide that amount by 4
    3. set that amount as your daily budget
    4. turn off the content network
    5. set your ads to only run from 7am -1am
    6. pick keywords that you personally would use if you were searching for this type of product.
    7. Get some "buzz" phrases from the merchants sales page
    8. add the word "Buy" at the front of appropriate phrases (then you get people looking to buy)
    9. pick a descent amount for the ppc. Typically .33 - .65 will get you very high. depends on the niche.
    10. run the campaign for 4 days(or until you blow the payout amount)
    11. If you get 1 sale, you broke even. If you get 2+ sales, profit city.

    This is how you test a campaign. I must be feeling generous tonight to give away such gold. :D
     
    domainiac, Mar 22, 2008 IP
    johnmiller23 and toby like this.
  7. mohamedd

    mohamedd Active Member

    Messages:
    245
    Likes Received:
    7
    Best Answers:
    0
    Trophy Points:
    60
    #7
    why that time?
     
    mohamedd, Mar 22, 2008 IP
  8. Patchkaa

    Patchkaa Peon

    Messages:
    992
    Likes Received:
    4
    Best Answers:
    0
    Trophy Points:
    0
    #8
    Thats useful info I may use this if I decide to use PPC to make money
     
    Patchkaa, Mar 22, 2008 IP
  9. James1984

    James1984 Peon

    Messages:
    122
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    0
    #9
    domainiac +rep added! :)

    By the way which software to use or tools for KW research?

    And one should target longtail KW? are they more profitable?
     
    James1984, Mar 23, 2008 IP
  10. domainiac

    domainiac Active Member

    Messages:
    614
    Likes Received:
    31
    Best Answers:
    0
    Trophy Points:
    70
    #10
    I have found that most ads that I have personally made a consistent profit on lose money between 1am and 7am. I get sales here and there but when analyzing the data, I am paying more that I am making.

    I could be different for certain niches but I have 9 profitable campaigns that have proven otherwise.

    I am cheap and I am lazy. I say this to preface my answer. I do not use any software or tools for kw research.

    I do however use a process. That process has proven to work for me.

    As far as long tail kws go, they are more profitable. Of course you get so few clicks on most of them that it doesn't really matter. If your goal is to make a few sales here and there, it is great.

    Trust me, I use long tail kws. However, to make money you have to go where the money is. I like the battle of being in the 1st 3 results of keywords that convert.

    I have one keyword on one of my campaigns that I get 9 sales a day on sometimes. That works out to be about $300/day in sales on one keyword.

    Now that kw isn't cheap but I am making a healthy profit on it every day.

    Here is one more freebie hint on kws

    Add the word "Buy" in front of your keywords as new keywords.

    Example. You are advertising my new book Daily Profiting. You are using the kw phrase: Internet Marketing Book.Make one that says: Buy Internet Marketing Book


    I will guarantee you that the people who search for Buy xxxxxxx are more likely to actually buy it than people who just search for xxxxxx.
     
    domainiac, Mar 23, 2008 IP
  11. andrew1056

    andrew1056 Peon

    Messages:
    196
    Likes Received:
    2
    Best Answers:
    0
    Trophy Points:
    0
    #11
    i agree that long tail keywords are more profitable, but shouldn't you save yourself time by having a php script do the researching for you? I use a custom built wordtracker script to scrape keywords, coupled with the clickbank marketplace in a database and monitor google ads. So I can just click on a product and see all the ads and landing pages for each product that are performing. It's all run via a cron job so I save myself endless hours of research and that's what's important... make your time work for you.
     
    andrew1056, Mar 23, 2008 IP
  12. domainiac

    domainiac Active Member

    Messages:
    614
    Likes Received:
    31
    Best Answers:
    0
    Trophy Points:
    70
    #12
    You are making my head hurt.:confused:

    Feel free to to share your custom built wordtracker script.
     
    domainiac, Mar 23, 2008 IP
  13. WilsonA

    WilsonA Peon

    Messages:
    849
    Likes Received:
    18
    Best Answers:
    0
    Trophy Points:
    0
    #13

    Nice tips, but I would take it that you are not doing direct linking and the

    recent google slap didn't get you
     
    WilsonA, Mar 23, 2008 IP
  14. domainiac

    domainiac Active Member

    Messages:
    614
    Likes Received:
    31
    Best Answers:
    0
    Trophy Points:
    70
    #14
    I am not a big fan of direct linking.

    I have developed a cut and paste website design that I use for all my landing pages. It has proven to convert very well. I can create a landing page with unique header and get it online in less than an hour. that includes setting up the ppc as well.
     
    domainiac, Mar 23, 2008 IP
  15. argothiusz

    argothiusz Active Member

    Messages:
    1,500
    Likes Received:
    79
    Best Answers:
    0
    Trophy Points:
    90
    #15
    Adding buy is nice but over 70% of the time people don't search for thing such as "Buy money making online book", they most likely to search for "money making online book".
     
    argothiusz, Mar 23, 2008 IP
  16. Gallito

    Gallito Peon

    Messages:
    1,939
    Likes Received:
    35
    Best Answers:
    0
    Trophy Points:
    0
    #16
    Try bum marketing first with things like Squidoo and Blogger, then use this money for testing purposes on adwords at a later ponit, only way to get good data is to blow some money.
     
    Gallito, Mar 23, 2008 IP
  17. alexs464

    alexs464 Well-Known Member

    Messages:
    1,358
    Likes Received:
    31
    Best Answers:
    0
    Trophy Points:
    125
    #17
    I would suggest to run a campaign 24/7 for a week.
    1) You will see the hours when you do NOT get sales
    2) You will see days when you do NOT get sales.

    For instance, I am running a campaign that almost does NOT get sales on weekends - although I spend the same amount on PPC.

    Monday to Thursday I get 8-14 sales a day
    Saturday-Sunday I get 1-3 sales a day

    ... every week it repeats.

    Testing is the way to go with PPC
     
    alexs464, Mar 24, 2008 IP
  18. blowingideas

    blowingideas Peon

    Messages:
    644
    Likes Received:
    4
    Best Answers:
    0
    Trophy Points:
    0
    #18
    try it..spend some money.. analyze the result. and learn from it.
     
    blowingideas, Mar 24, 2008 IP
  19. Patchkaa

    Patchkaa Peon

    Messages:
    992
    Likes Received:
    4
    Best Answers:
    0
    Trophy Points:
    0
    #19
    You from NZ blowingideas??
     
    Patchkaa, Mar 24, 2008 IP
  20. James1984

    James1984 Peon

    Messages:
    122
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    0
    #20
    hmm... so that means long tail kw will get you only a few clicks :S

    On should go for broad base KW.. But how to know if they are profitable or not.. I don't wana loose money :O

    Any safe way around??
     
    James1984, Mar 24, 2008 IP