Hello, Hoping for the answers from PPC experts. I would like to know that how should I choose the keywords in PPC so that could get good result without effecting my budget. Any strategies for that?
There are loads of strategies regarding the picking of keywords. However it totally depends on what your trying to do. Are you selling products? Are you promoting CPA offers (lead based performance)? and many other reasons for PPC advertising ... And of course how aggressive are you wanting to be. If you're aiming to sell a product and are on a limited budget then you need to aim for sales based keywords and incorporate those into ad-writing too. There is a lot more to explain, but i really don't have time to go into specific details or advise you on a 1 to 1 basis.