How To Choose Keywords in Content Network

Discussion in 'Google AdWords' started by ademmeda, Aug 8, 2009.

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  1. #1
    Hi,

    I read somewhere about having only one keyword for an adgroup but don't remember exactly where. I want to ask that Do I need to add all variations of a keyword to an adgroup for the content network?

    For example I want to create an adgroup around the keyword "ab exercises for men". Is it enough to have only the keyword "ab exercises for men" or should I add all the related variations that Keyword Tool suggests? I am asking this for content network only.

    Update: Do I need to add both phrase and exact matches or is broad match enough for the content network?
     
    Last edited: Aug 8, 2009
    ademmeda, Aug 8, 2009 IP
  2. teamnirvana

    teamnirvana Active Member

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    #2
    Keywords are easily consumed by top marketers. So, in order to attain respectable position I presume you need to focus on more long tailed keywords, rather than the short ones because, gaining new visitors from them is hard enuff.

    We offer a small and cost effective package which you can definitely make use of in order to bring in new visitors. It's the second link my signature.

    Do go thru the thread once and do post your queries.

    We are open to hear from you.
     
    teamnirvana, Aug 8, 2009 IP
  3. magda

    magda Notable Member

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    #3
    Separate search and content into different campaigns, then you can tweak keywords and ads for the different purpose.
     
    magda, Aug 9, 2009 IP
  4. ChrisBa

    ChrisBa Well-Known Member

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    #4
    For the content network, only set the match type to broad, come up with as many variations as possible :)
     
    ChrisBa, Aug 9, 2009 IP
  5. Friendclk

    Friendclk Greenhorn

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    #5
    Isn't the content network broad enough, it takes every word you enter and finds all the synonyms as well. I usually only use phrase and exact match on the content network right now.. Am I wrong?
     
    Friendclk, Aug 9, 2009 IP
  6. obeliskenterprises

    obeliskenterprises Peon

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    #6
    I agree to separate Search & Content, two different types of traffic.

    For content you want to create themed adgroups. For a thorough explanation simply go to your Adwords account and click the Help button then just type your question there...or follow the link below:

    http://adwords.google.com/support/bin/answer.py?hl=en&answer=54588

    Also be sure to make use of negative keywords, and blocking your ads from showing on certain sites...Simply check your placement reports and find out where the tire kicking sites are and block 'em...

    there's tons more, but start at the link above and you will get there.

    Good Luck,

    Chris
     
    obeliskenterprises, Aug 10, 2009 IP