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How to choose a topic/ niche

Discussion in 'General Marketing' started by Molzer, Mar 19, 2019.

  1. #1
    Hello guys,

    i would like to state my internet marketing plans and you write your opinion and critique on it, ok?

    As fas i know when choosing your niche the following three points are important:

    1. you have at least some knowledge about that topic/ niche. Otherwise it is difficult to interact with your audience or come up with good ideas of products to offer them.
    SEMrush
    2. there is a way of reaching out to people interested in that topic, so that you can market to them. That means there are doable ways of getting an appropriate amount of traffic that means you can build an audience.

    3. your audience (which you build in No. 2) is kind of willing to buy something. That means there are some products which you can offer them (affiliate marketing or your own products.) (preferably after you build trust).


    topics in which i have at least some kind of knowledge:

    - mathematics: i have a bachelor/ master in mathematics (and business). How i can reach people interested in „mathematics“: not sure…will try different methods. What could i sell to that audience? Not sure, maybe udemy courses, or books on mathematics (probably on amazon) (for school or university students) or may be will even create some own course/ book later…but only when i see that there is enough demand.

    - Business: how i can reach people interested in „business“? Not sure yet. Will try different methods. What could i sell to that audience? Maybe (later) my own business advices (coaching, or since scalable: better digital products) or other peoples products and services, or books (probably as an amazon affiliate partner)

    - Self development. What could i sell to that audience interested in topics? Courses and books.

    - Combat sport/ self defense. What could i sell to the audience interested in that topic? Not sure. Maybe also courses, but i want to sell only when it really helps the people and i know that they would NOT benefit much from an ONLINE course. Maybe i could sell information on why most self defense is useless and how to find a teacher who is really good in self defense.

    - Healthy food and supplements, especially how you can benefit from it mentally. What could i sell to the audience interested in that topic? Information about the topic and also the food, and maybe as cross selling other products related to healthy lifestyle, like fitness.

    - Cars. What could i sell to the audience interested in that topic? Car insurance or at least i can forward them to a side where they can compare car insurances (i would get paid per lead). Or other car related topics, maybe something with tuning.

    - „logical and analytical thinking and processes“ if i can see it as a topic. But as i am a mathematician this is my main skill. What could i sell to the audience interested in that „topic“? Difficult to say…everybody can benefit from having more logical and analytical thinking and processes in there life, in work and in private topics. But still, maybe the people don´t want to be educated in that field or dont see the need of it. So right now i cannot think of a product which would attract much interest (in my opinion). Maybe i can link this topic to the business topic, creating a new subtopic „how to implement strict logic for making decisions in business“ or something like that, or „how to implement mathematics for growing your business“ or something similar. But, the disadvantage would be, that this is probably such a specific niche that i could not find products which i could market to the audience, so that i would have to build my own products, which i wanted to avoid, unless i know that the ROI is good. That holds true for all of the topics: I would like to sell other people products first, and only after a time, when i am sure that it is good idea (in terms of ROI), only then i would think about creating (or buying) own products for that audience.

    - Making money at the financial markets. What could i sell to the audience interested in that topic? As fas i see it there is really much money in teaching people to get rich with trading/ stock picking. So probably i could make much money with it, i could even come up fast with my own course, since i have good academical knowledge and also working experience with it. But the only problem is, that i want to sell/ market things which the people are benefitting from and i know that everything what i could market to them is bullshit and they would only loose money with it. And also my own course would be bullshit, because i know that there isn´t anything like getting „rich with trading“. I am very sure about it, since there is enough academical evedince. People even won the noble price for stating and prooving this. But 99% oft he normal people don´t know that because they only see the bullshit of the marketers selling them „courses“ (even the marketers often don´t know that they sell bullshit). This information itself is worth much money, since at least then the people would spare money on the courses and would also avoid trading losses. So this information IS worth much, but how can i market this information to people? People want to buy something promising them to get rich, not something telling them that it is not possible. I could write about this and alternatives to get some (much less than the bullshitter promise) profit, but not sure if there would be a good ROI on doing so.

    - How to get good with women: What could i sell to the audience interested in that topic? Courses and books or generating leads for dating/ sex sites.

    - How to get muscular and strong: What could i sell to the audience interested in that topic? Courses and books.

    - Real estate: What could i sell to the audience interested in that topic? Courses and books and may be generating leads for „places“ where they can buy real estate or get a loan. Maybe here is also much money to be made.


    Regarding the also important question: How i can reach people interested in that topics? Not sure yet, will try different methods and see along the way how it goes and probably adjust. I would also first concentrate on german audience (since it is my first language). May be later expand to english audience. And also to the question what to sell to the audience: probably valid for most topics: i could also forward the audience to sites of other people, meaning generating leads and get paid for the leads.

    So, please tell me, what you think about my thoughts – critique is also very welcomed. Thanks.
     
    Molzer, Mar 19, 2019 IP
    SEMrush
  2. Salman Saleem

    Salman Saleem Greenhorn

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    #2
    you should first set up a blogging site. Design your site appropriately which looks appealing to the users. Pick a niche like business. Explore keywords on which you would like your site to rank. See sites which are currently ranking on your niche keywords. Analyze their content and then produce a more best quality content. Post the content on your site. Do SEO over it both off and on page. Work on increasing DA of your site. Once all is good going, you can convert your blogging site to an ecommerce site as well
     
    Salman Saleem, Mar 20, 2019 IP
  3. beninbro

    beninbro Well-Known Member

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    #3
    What's up Molzer, sounds like you've pretty much got the basics covered in No. 1-3. I might also add to #1, in addition to having subject matter expertise on your focus areas, it also helps if you're passionate about those topics too.

    For ex. years ago I worked with a clothing manufacturer and got to know the ins and outs of fashion. However, even though I could talk about Pantone color schemes, seasons, etc., I have zero personal interest in fashion. So, building an affiliate marketing business around fashion-related products would be difficult for me because I lack the energy to do it. Make sense?

    As for the second part of your question, finding an audience for each niche...

    More time than money. Have you tried Facebook groups? There's literally hundreds of groups on every topic on FB. Likewise, there's specialty online forums on many of the topics you mentioned, as well.

    Alternatively, if you have the time, you could use organic search traffic to reach your audience. Takes time but if done right, it's probably the most sustainable way to make it happen.

    More money than time. You can buy clicks/impressions on Facebook, Google, and the like. They call it affiliate arbitrage.

    Hope that helps, mate.
     
    beninbro, Mar 23, 2019 IP
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  4. BlindWoman

    BlindWoman Peon

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    #4
    I think first you need to create a group in Facebook. See and analyze how your product progresses in this niche, then you can start your blog, make an account (s) on Instagram, you can have a few, watch what people like most (don`t forget about advertising). Talk to the audience. Analyze! One can never be sure what exactly the consumer will like.
     
    BlindWoman, Mar 26, 2019 IP
  5. Terem123

    Terem123 Peon

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    #5
    Your niche is very important if you intend to venture into internet marketing. There are many ways of arriving at a final decision, but the main ones are: Your passion or hobby, market gap analysis, target audience preference and basic subject knowledge. Since you have different options ,use these to decide
     
    Terem123, Mar 27, 2019 IP
  6. Tanay Kumar Das

    Tanay Kumar Das Greenhorn

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    #6
    Don't go by seeing the price of the products you would be selling as an affiliate to choose your niche. First of all focus on your passion or knowledge. A niche in which you are knowledgeable is bound to be more easy for you to succeed. Create a blog or website , fill it with fresh quality content , do a little bit of KW research then you are ready to fly.
     
    Tanay Kumar Das, Mar 28, 2019 IP
  7. jrbiz

    jrbiz Illustrious Member

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    #7
    You list a lot of options and seem to have some very relevant expertise in some of them. @beninbro mentioned perhaps the most important point: which of these topics is the one that you have the most passion for? Which of these will get you up in the morning, working late at night, etc., because you like it and are interested in it?

    That said, one thing that I have learned (the hard way) over the years is that most people will not invest in themselves. They will scour the Internet for free information to help them improve themselves, but rarely reach into their wallets to spend money on such things. So, if you want to provide information on logical/analytical thinking, e.g., it will need to be free content that draws traffic that you will then need to monetize (with ads or some other method, perhaps affiliate sales.) You might be surprised as to what you can sell to certain types of traffic.

    One example that comes to mind is when I once spoke to the publisher of a medical journal that was targeted to orthopedic surgeons. The magazine was free and supported entirely by ads. Of course, there were ads for orthopedic products, but there were also ads for high end watches, expensive travel packages, and other luxury items, because orthopedic surgeons are generally wealthy individuals who buy such luxury items.

    So, bottomline, my advice is pick a topic that you are extremely interested in and has the potential to draw in interesting individuals that might spend money on something (not necessarily specifically involving the topic) and go for it. Too much analysis beyond that will be for naught. You need to experiment and test to find the right business model.
     
    jrbiz, Mar 29, 2019 IP
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  8. Spartan14

    Spartan14 Member

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    #8
    The most important factor its have some knowledge and have a passion for it
     
    Spartan14, Mar 29, 2019 IP
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  9. FarrisFahad

    FarrisFahad Well-Known Member

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    #9
    I think you should go with Math. If there is something that you don't understand, learn more about it. This will help you in your career as a website owner and as a Mathematician.
    Let me help you with a couple of ideas for a website:
    1. You can create a website that teaches math. Simple right, but not only that, you can teach people tricks on how to calculate fast using your head. You can create a YouTube channel that teaches math and this channel will link to the website. So it's a way of promoting your website.
    2. You can also create a math site about puzzles and you can put a prize for something really hard to solve.
    3. You can create a premium membership website that teaches kids and students math. You can charge a small fee for unlocking the content. A good way would be to show a question and blur the answer. If you pay $1.00 you will get the answer plus the steps it took to solve the problem.
    These are just some ideas I thought might help. Let me know what you think.

    Farris
     
    FarrisFahad, Apr 7, 2019 IP
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  10. gregdavidson

    gregdavidson Well-Known Member

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    #10
    Necessity is the mother of invention. If you randomly choose a niche without understanding it's true purpose you're likely to fail. The people who come up with a unique idea and succeed are usually the ones who find a personal need for their invention.
     
    gregdavidson, Apr 8, 2019 IP
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  11. irule272

    irule272 Well-Known Member

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    #11
    Not only you need to have knowledge about a topic/niche, it is also important that you like it, like you'll love to do it everyday and will never get tired of doing it every single day.
     
    irule272, Apr 13, 2019 IP
  12. gunsnro

    gunsnro Greenhorn

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    #12
    dont be afraid, just create a website and start writing you will see what topic is best for you, as well now there are a lot of blogs that write in multiple topics, because everything is connected! Be brave my friend
     
    gunsnro, Apr 30, 2019 IP
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