<<< Yeah I'm a "lowly" publisher too. I wouldn't think of shirking the TOS just to change a box name.
There are plenty people doing against the Adsense rules. If their web site is not making any money google won't care it. if some one report it or if that web site make good amount of money, then the google patrol visit there and will give the web owner with left, right, up and down instructions. And will give a time period to repair it, if it is small error. Other wise a cut out ticket too. So obdiently follow the rules.
Get a lot of hits to your site [ http://forums.digitalpoint.com/showthread.php?t=7987 ] Or you may use illegal technique like the one used in mastiland.com (warning: that would most probably result in account ban.)
U should never try to do that, unless u have a good reputation in google....otherwise google will disable your adsense account
I thought I´d like to change mine to "Please Click Here 20 Times" - it would have the same effect on my account.