So let's say you work for a small film company who's new film is about to get coverage in the holiday edition of the NY Times in a few days. How do you capitalize on the likely influx of searches and visitors to your website and social media sites. So far I we have all the standard social media stuff (FB page, twitter profile etc), plus a Facebook run sweepstakes, an interactive social media video Q&A with the star, some basic SEO and more. Any other suggestions? I need to make our social media grow as much as possible from this (I'm the intern directing the entire SM campaign.) Thanks.
Make sure you have a KILLER and i mean - KILLLLER "...YOU have GOT TO put in your email for this" omg I don't even Squeeze page. Make your squeeze as irresistible as possible, to get the most names and emails as possible...