How to calculate the CPM impressions?

Discussion in 'Reporting & Stats' started by horatiub, Oct 28, 2008.

  1. #1
    I'm trying to figure out how to calculate the CPM impressions. Let's say that I have a $10 CPM and I would like to know how to determine the impressions to the banner. Analytics? AWSTATS?

    I'm assuming with CPM advertising, the publisher charges for the number of times the banner has been displayed on the page, rather than the number of clicks on it. Am I correct?

    Thanks
     
    horatiub, Oct 28, 2008 IP