Hi, I assumed this wrong: BOUNCED SESSIONS + NON-BOUNCE SESSIONS = 100 % But mine appear as: 86.96 % bounced sessions and... 52.94 % non-bounce sessions I assume bounced sessions = bounce rate But how are non-bounce sessions calculated?
Where exactly are you getting the data from? Are they both coming from GA? I know that certain formulas can discount a bounce if the user stays more than 20 seconds on the page, whereas other formulas count it as a bounce regardless of how long the user stayed on the landing page. I would suspect that the non bounces are users that have viewed more than 1 page and the bounce sessions are users that stayed on the landing page less than 20 seconds and then left.