How to calculate Impression share after budget increase?

Hi,

in many cases is too low budget the reason for low impression share. I think this the case in one campaign we are handling.

Is there any way to calculate (estimate) the new impression share for specific budget increase? I am currently spending 30EUR per day. and this is the situation:

IMPRESSIONS = 280,000
CLICKS = 15,000
CTR=5.3%
IS=13.5%
LOST IS RANK = 43%
LOST IS BUDGET = 44%
EXACT MATCH IS = 19%
AVG. POSITION = 1.2

What would happen with IS If I increase budget to 150 EUR per day.

From the googles budget recomendation tool, I can find out the increase in impression and clicks. Cool. But what will happen with IS??

We can predict that IS will increase, but how? Is there any mathematical formula??

Thanks for any tips and help,

Sebastjan

 

Any idea? Anybody?

 

is will increase with increased budget, but in what proportion,, can not be measured, since it all depends on keywords relevancy.

 

Yeah, low budget is the reason you have low impressions share - due to low position (if you're not on first page) and ad not showing (rotation). Increasing your budget will increase your impression share, but there is no way to say how much - to be honest I don't even bother with impression share, it's essentially meaningless to me...