I put together a simple video - a "how to guide" on how to purchase a website. Check out the video. Here is rough checklist that I go through - not a comprehensive list but should get you going in the right direction: Check PR / is it real? Domain created data (whois) - how long archived? Check ownership Consistency of traffic and revenue Indexed pages in Google PR makup of links / any .edu or .gov links? / Paid Links Cache dates of primary top pages Sitemap / Index? Adsense? Placement - can I improve by 25% or more? Is the sale price over 10x monthly revenue? Can I maintain the site? Template? PHP/MySql What is the potential for adding a blog or forum? Any good affiliate program? What does it rank for naturally? Is it tied to any linking schemes? Hope you enjoy the video!