What are the steps to building a successful content strategy? AJ Kohn, owner of Blind Five Year Old, expert search marketer, blogger, and speaker gives a few tips on the following: - Why SEO (search engine optimization) over SEM (search engine marketing) - What is the difference between content marketing and content strategy - How to get banned by Akismet - Why guest blogging needs to be done with purpose Pro Tip: Double down on blogging and share as much as possible Where to find a new client: Visit the places where folks are asking questions (Quora, Linkedin, etc.) and provide solid answers Watch the full program http://youtu.be/j4nVnX7BLVg This interview is brought to you by Sitehero.io - Powerful tools to report on and manage the fulfillment process of SEO Link references from the interview Kevin Kelly’s 1,000 true fans – Its all you need to create a solid business Kevin Gibbons – Founder of Quaturo - Measuring content marketing Chelsea Blacker – Head of Content Delivery at Quaturo – Measure your link spread Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by Renee Mauborgne Does anyone have any other tips and tricks for running a successful content strategy? Also, please contact me if you know of anyone that might interested in sharing their knowledge of SEO. Many thanks! Blind Five Year Old is an online marketing firm specializing in search. Based in the Bay Area, Blind Five Year Old is owned by A.J. Kohn, an experienced marketing executive with a successful track record spanning nearly 20 years.
I like this guide to Top of Funnel Content Marketing over at SEOMoz http://www.seomoz.org/blog/content-marketing-think-campaigns-not-just-links-your-guide-to-tofu