Hello Mikal Ben, Have you ever considered the idea of creating loyalty programs for your online buyers, something like the Frequent Flyer Programs, offered by the airlines? I thing that this is one way for you to boost your sales. Good luck,
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There are having several ways to boost the online sale, the best way to boost the increase the sales is testing the only way to discover the sales. Offer just one product or service on your home page, do the marketing for your online store, reposition your opt-in offer to boost your opt-ins and build a bigger list of loyal subscribers.
My opinion after 4 years of experience. Make a fan page on facebook and post everyday something that engage people so you create organic traffic from facebook fans (also check which time of the day you have more fans online) Lower your bounche rate as more as you can , this will increase sales! Check your website for wrong position of the menu and the color - very important Do not just put products - you must speak to the customer who is reading what he will give money from Tell them when they will receive the product you sell- important Make your site load as fast as you can Use adwords to target people who are asking for what you offer. Use autoresponder email marketing - this will solve a lot of problems if used properly - If you need more pm your site maybe i can help for free!
I think it's best to have unique content, titles, descriptions on each and every page of the e-commerce site, and have a very good on-page optimization. Then start with SEO off-page, and social media traffic.